Field of Study Courses (33 Credits)
2605314  Consumer Behavior 3 Credits
2605328  Brand Building and Development 3 Credits
2605329  Marketing Channel 3 Credits
2605330  Integrated Brand and Marketing Communication 3 Credits
2605419  Global Marketing 3 Credits
2605425  Marketing Strategy 3 Credits
2605429  Brand Building for Service Marketing 3 Credits
2605430  Marketing Internship 3 Credits
2605431  Marketing Planning and Control 3 Credits
2605452  Pricing 3 Credits
2605481  Marketing Research 3 Credits
2605491  Seminar in Marketing 3 Credits
 Field of Study Elective Courses (6 Credits)
 Select any following courses in a total of not fewer than 6 credits.
2605320  Current Issues in Marketing 3 Credits
2605326  Sales Management and Selling Technique 3 Credits
2605327  Digital Marketing 3 Credits
2605331  New Product Development and Customer Value Creation 3 Credits
2605413  Fashion Marketing 3 Credits
2605417  Industrial Marketing 3 Credits
2605420  Marketing for Travel Industry 3 Credits
2605422  Technologies in Marketing 3 Credits
 Electives Courses (6 Credits)
 Select any following courses in a total of not fewer than 6 credits.
 - Field of study courses or field of study major elective courses with the last three digits of the course number at 300 or above in the field of study course groups of
 International Business field of study, or financial analysis and investment field of study, or brand and marketing management field of study.
 - Major courses or major elective courses of accounting major with the last three digits of the course number at 300 or above opened by the Bachelor of Business
 Administration Program (International Program).
 - The following courses :
2602323  Business Research (BUSINESS RESEARCH) 3 Credits
2602333  Business Psychology (BUS PSYCHO) 3 Credits
2602336  Quality and Productivity Management (QUAL/PROD MGT) 3 Credits
2602358  Managerial Skills Development through Role Playing  3 Credits
2602396  CEO Business Experience (CEO BUS EXP) 3 Credits
2602399  Managing Organization and Change and Innovation (MNG ORG CHG INNO) 3 Credits
2602444  Development of Information Systems for Electronic Commerce (DEV ELECT COM) 3 Credits
2602474  Business Management  in Asian Countries (BUS MGT ASIAN COUN) 3 Credits
2603244  General Principles of Insurance (GEN PRIN INSURANCE) 3 Credits
 Free Elective Courses (6 Credits)
 Select free elective courses in a total of 6 credits from any major or faculty that are taught in English in the bachelor level within Chulalongkorn
 University or courses with transferred credits from other educational institutions.