Written by Mr. Chakrapoj Chitwannapa, Finance, 4th Year.
On September 8, 2017, Ni & Co., the representative team from BBA Chulalongkorn University, won the first runner-up title at NUS-SP Group Case Competition 2017, at the National University of Singapore (NUS) Business School, Singapore.
The case competition is regarded as Asia’s Premier Case Competition, featuring students from 16 leading universities around the world, such as the University of Southern California, University of Hong Kong, Peking University, UC Berkeley, to name a few.
The case competition is famed for its unknown case format, where teams do not know the format until the night before case cracking. It was revealed to be a 38-hour case, where we were challenged with identifying how SP Group, a leading utilities provider, could remain relevant to Singapore consumers, in light of electricity market liberalization in mid-2018.
On behalf of the team, we would like to express our sincerest appreciation to the BBA International Program, Chulalongkorn University, for providing us with this valuable opportunity, and Case Club Chulalongkorn for the support and trainings. We also thank Ajarn Dr. Roongkiat Ratanabanchuen, our Team Advisor, for his kind support and guidance, both prior to and during the case competition.
Below are the thoughts of our members:
“The NUS-SP Group Case Competition is definitely one of the toughest experiences I have encountered, due to the unknown case format and talented teams we were up against. I am truly grateful for having such supportive team members. We all put our best into it, and the results exceeded our expectations.” by Mr. Chakrapoj Chitwannapa (Bos), Finance, 4th Year.
“Participating in the NUS-SP Group Case competition has been one of the most memorable experiences in my university life. I'm extremely proud of how far our team has come and the results that we were able to achieve. A huge thank you to everyone who has made it possible!” by Ms. Poonnapat Lalitkul (Poon), Finance, 4th Year.
“Competing at this event has definitely been a massive highlight in my university career. The amount of experiences, friends and most importantly, learning, that have come from have been so incredible that I would highly encourage everyone who is interested to take a shot at joining a case competition. I would like to give a big thank you to my team and everyone who helped along the way.” by Mr. Rutchakan Suthamjariya (Nicko), Finance, 4th Year.
This competition is definitely a valuable opportunity that I am extremely grateful to be a part of. Working with my seniors, I've learned that success can only be attained through dedication and perseverance.” By Ms. Siremon Thongparn (Pim), Accounting, 3rd Year.
The competition results are as following:
- 1st place: Smith School of Business, Queen’s University, Canada
- 2nd place: Chulalongkorn University, Thailand
- 3rd place: Maastricht University, Netherlands
- 4th place: The University of Hong Kong (HKU), Hong Kong