Written by Apiwat Narkhan, Finance major, BBA#20
On April 20, 2018, Jelly Bean Consulting, the representative team from BBA Chulalongkorn University, won the first place title at RSM Star Case Competition 2018, at Erasmus University, Rotterdam, the Netherlands.
This year’s edition of the competition, which featured 12 universities from 10 countries, had a special theme: Sustainability. The competition consisted of a 10-hour short case and a 24-hour long case.
For the 10-hour case, teams were tasked to acquire more members and creating a social norm for NederlandSchoon, a Dutch anti-littering organization. For the 24-hour case, the challenge was to attain a 100% bottle recovery rate for Coca-Cola in a specific market by 2030.
Jelly Bean Consulting placed 1st out of 4 teams in the division for the 24-hour case and as a result, they advanced to the final round. The team presented their solutions to the Senior Executives of Coca-Cola Europe and emerged victorious against two other finalists.
On behalf of the team, we would like to express our sincere appreciation to the BBA International Program, Case Club Chula, Ajarn Mongkolchai, Ajarn Buraj, Ajarn Nat, and Ajarn Kritinee for their dedicated support and guidance throughout the months.
Below are the thoughts of our members:
“Winning the competition was a totally rewarding experience after struggling through hardships for more than 2 months. Thank you, Jelly Bean, for your continuous dedication to improve, I’m sure we all had grown up in a lot of ways during this competition. Lastly, our win would not have been possible without the continuous support from our professors and Case Club seniors, all the credit goes to you!” By Mr. Apiwat Narkhan (Tar), Finance, 3rd Year
“I am honored to able to represent Chula at the Netherlands along with my peers. The strong bond that was formed through our effort and hardships is an experience that I'll forever cherish. A big thanks to our professors, peers, and the program for helping and guiding us towards our goal.” By Mr. Sakol Anantwatanapong (Max), Finance, 3rd Year.
“Competing at RSM has opened my perspective toward sustainability that is becoming more relevant and significant to our lives. Thank you team for your hard work and efforts, thank you BBA program for this opportunity, and thank you Ajarns and Roon P’ for your kind support. We could have never done this without you!” by Ms. Thanaporn Wachakorn (Ploy), International Business, 2nd Year
“Representing Chula at the competition was one of my greatest experiences. We all have learnt and grown up a lot from the trainings provided by teachers and alumni.” By Ms. Ananya Chungprasertsri (Noon), Accounting, 2nd Year.
Results of the Competition:
- 1st Place: Chulalongkorn University, Thailand
- 2nd Place: University of Technology Sydney, Australia
- 3rd Place: University of Southern California, USA