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Event Recap: Purposeful Leadership—Living and Leading for Good with Khun Cherry Khemupsorn Sirisukha

  • Mar 31
  • 2 min read

Updated: 22 hours ago


Mar 31 2026


Event Recap: Purposeful Leadership—Living and Leading for Good with Khun Cherry Khemupsorn Sirisukha


A huge thank you to Khun Cherry for an incredibly inspiring guest lecture in our BBA’s Leader Development class! She shared powerful reflections on navigating career transitions, building ventures with purpose, and staying grounded through life's ups and downs.


The session was hosted and moderated by Course Instructor Dr. Thiraput Pitichat, who curated this conversation as part of his ongoing commitment to bringing real-world leadership perspectives into the classroom. His thoughtful questions helped draw out some of the most memorable moments of the session.


The Q&A was lively and heartfelt, with students asking questions that went well beyond the surface, touching on personal values, career courage, and what it really means to lead with integrity. Khun Cherry noted how impressed she was by the quality and sincerity of the questions.


Here are the 4 core takeaways from her session:

  1. The Core of Purposeful Leadership

    When asked for her top leadership advice, Khun Cherry offered one word: responsibility. True leadership means owning your actions fully, showing up consistently, and earning (not demanding) the trust of your team.


  2. Finding Passion Through Perseverance

    Purpose doesn't always arrive fully formed. Khun Cherry openly shared that she didn't love acting at first. It took more than five years of pushing through doubt, proving herself, and refusing to give up before it blossomed into a deep passion and a 20+ year career. Passion, she showed us, is often something you grow into.


  3. Living for Good: Ventures with Heart

    Following her values, she made the bold move from luxury fashion to environmental advocacy. Today she channels that commitment through three ventures: Siri Thai, Mission Earth, and Little Big Green. Her biggest lesson? The hardest part of sustainability isn't the work itself. It's helping people truly understand it, because well-meaning efforts can sometimes backfire without the right awareness.


  4. Inner Leadership and Resilience

    Anchored by a daily meditation practice, Khun Cherry's advice for facing adversity is quietly profound: accept the law of nature (that nothing lasts forever), release what is beyond your control, and find gratitude even in difficulty, because our hardest moments are often our greatest teachers.




 
 
 

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