Written by: Inspired Consulting Team
The Challenger Business Case Competition 2014 sponsored by HSBC is a national case competition for all undergraduate students. The program is organized by Thammasat University and HSBC bank.
There were 66 teams who participated in the challenge. The preliminary round case required team to analyze thai cracker market and formulate market penetration strategy for a client. Top 12 teams were selected to advance to the Semi-final round. The top teams were representing Chulalongkorn University, Thammasat University and Assumption University.
Four teams were selected to present in the Final Round. Teams were asked to present the growth strategy for Samsung. Inspired Consulting from Chulalongkorn University placed first in the competition. The team was awarded with an opportunity to represent Thailand in HSBC Asia Pacific Business Case Competition 2014 in Hong Kong on June 4 - 6, 2014.
The team consists of four members from BBA program
- Arpaporn Tangkrisanakajorn (3rd year, Accounting)
- Khwanchira Khongamnuaisak (3rd year, Finance)
- Perada Chiu (3rd year, International Business)
- Pornpramote Sinhaseni (2nd year, Accounting)