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Chula BBA International Program Reinforces Its Dominance as Champion in Business Competitions
May 07 2025
HSBC Thailand Business Case Competition 2025
A big congratulations to our talented BBA students, who competed among 20 top-selected teams from 10 leading business schools across Thailand in this prestigious event, co-hosted by HSBC Thailand and Mahidol University International College. (The 2nd place went to the team from BBA Thammasat, and the 3rd place to the team from MUIC.)
Meet our team:
- Kanyanat Khosuriya
- Pavida Suvarnapruksa
- Natcha Sapsuwan
- Kliawpattra Sorchom
A special congratulations to Natcha Sapsuwan for winning the Best Speaker Award!
As the winning team, they will represent Thailand at the HSBC/HKU Asia Pacific Business Case Competition 2025 in Hong Kong from 2–6 June 2025, and have received a cash prize of 120,000 THB.
We are incredibly proud of our students for their dedication, teamwork, and professionalism on this global stage!
Congratulations to Our Winners the TikTok E-Commerce Graduate Development Program Case Challenge 2025
Apr 29 2025
Congratulations to Our Winners!
A big round of applause to our talented students for winning the TikTok E-Commerce Graduate Development Program Case Challenge 2025—the first-ever edition of this competition held in Thailand!
Winning Team Members:
1. Papichaya Siriyontrakarn, BBA Chula
2. Techid Purksinngam, BBA Chula
3. Sasiyada Temeeyapradit, BBA Chula
4. Wacharapol Ratchawattana, EBA Chula
5. Tanya Chindaudom, EBA Chula
By securing the top spot, the team earned a cash prize of 50,000 THB and a fast-track opportunity into the accelerated recruitment process for the TikTok E-Commerce Graduate Development Program, which officially kicks off in June 2025.
We are proud of your outstanding achievement and excited to see where your journey will lead next. Keep reaching for new heights!
Congratulations to our BBA International Program students for making it to the final round of the UW Global Business Case Competition (UW GBCC) 2025—a highly competitive global platform hosted by the Foster School of Business, University of Washington, USA.
Among outstanding teams from around the world, our students proudly represented Chulalongkorn University and secured a spot in the final four, showcasing sharp thinking, strategic insight, and teamwork on the international stage.
Team Members:
- Ms. Kanyanat Khosuriya
- Mr. Supakorn Wijaithammarit
- Mr. Poont Thaosuwan
- Ms. Chutikarn Uacahroenchai
Team Advisor:
Asst.Prof.Dr. Roongkiat Ratanabanchuen
We are proud of your dedication and performance in this global challenge. Keep up your great work and continue striving toward excellence.
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CBS Marketing Department and Maybelline New York Collaborate on “IBMC Internal Case Competition” to Empower 2nd-Year BBA Marketing Students
The Marketing Department at Chulalongkorn Business School, Chulalongkorn University, in collaboration with Maybelline New York under L’Oréal Thailand, successfully hosted the Maybelline New York IBMC Internal Case Competition. This competition provided a unique platform for second-year students from the BBA International Program, majoring in Marketing, to craft strategic brand and marketing communication plans in response to a real business brief from Maybelline New York.
The event was held on April 1, 2025, at the Chulalongkorn Business Cinema, where students presented their campaigns before a panel of judges comprising executives from L’Oréal Thailand and Maybelline New York, led by Mr. Andrew Tay, General Manager of Maybelline New York and 3CE, along with academic faculty led by Asst. Prof. Dr. Ake Pattaratanakun, Head of the Marketing Department, Asst. Prof. Ratirath Na Songkhla, IBMC course lecturer, along with Ajarn Kawisara Phathanacharown and marketing faculty members.
Each team showcased its brand strategy for brand and marketing communication through comprehensive and compelling presentations. More than 50 BBA students participated in the competition.
To recognize outstanding performance, three top teams were awarded prizes with a total value exceeding 120,000 THB – L’Oréal product sets. This event reflects CBS Chula’s strong commitment to “Real Business in the School”, demonstrating when academic knowledge can be transformed into real-world capability where students can rise to meet industry expectations.
