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We are deeply grateful to Central Retail for their invaluable assistance in organizing insightful sessions for our students. As our new students have just started their preparatory courses at the BBA International Program, these sessions are designed to help them envision the possibilities that lie ahead.

Through the guidance of industry experts from Central Retail, our students gain a clear understanding of the essential skills and mindset needed to thrive in the dynamic business world.
 
We would like to express our gratitude to Khun Panchalee Weeratammawat, CPO of Central Retail, for the inspiring speech, and to the executives who came to share their insights and conduct mini breakout sessions with our students, namely:
  1. Khun Veeramol Chongchansittho, Head of L&D & CRC Academy (CRC)
  2. Khun Kowin Kulruchakorn, Head of Retail Innovation (CRD)
  3. Khun Ratchadet Suksin, Head of Operations – Product and Service Academy (CDG)
  4. Khun Warachya Sripantamas, Head of Operation Excellence – Fashion & Watch (CMG)
Thank you, Central Retail, for your unwavering support and dedication to shaping the future leaders of tomorrow!
 
  

  


 
This semester, we are excited to welcome 91 exchange students from 22 countries to the BBA International Program!
 
At our orientation event, we provided essential information and kicked off their journey with fun activities alongside our Thai students, fostering bonds and new friendships. 
 
We can’t wait to see them explore Thai culture and make the most of their time with us!
 
  

 

We are pleased to welcome the newest members of our BBA International Program at today’s orientation. A warm greeting to you, BBA#30, as you begin this important chapter of your academic journey with us.

We look forward to seeing you grow, explore new opportunities, and make lasting memories throughout your time at Chulalongkorn Business School.


 
  
 
  

  
 
A team of students from the BBA International Program (Brand and Marketing Management) earned outstanding recognition at the Global Brand Planning Competition 2025 held in Singapore. Competing against 21 international teams, Team Muscle Chicken secured the Gold Award and 1st Runner-Up title of the Grand Competition.
 
Team members:
  1. Ms. Napatch Kitkongkajornchai
  2. Ms. Sirinada Larpsiriphon
  3. Mr. Meng-zhe Wu
  4. Mr. Bunyasit Rattanamatmongkhon
Advisors:
  • Dr. Somchat Visitchaichan (Marketing Association of Thailand)
  • Ms. Kawisara Phathanacharoen
  • Assoc. Prof. M.L. Sawika Unahanandh (Department of Marketing, Chulalongkorn Business School)
Congratulations to the team on this remarkable achievement and for representing the BBA International Program on the global stage!