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A team of students from the BBA International Program (Brand and Marketing Management) earned outstanding recognition at the Global Brand Planning Competition 2025 held in Singapore. Competing against 21 international teams, Team Muscle Chicken secured the Gold Award and 1st Runner-Up title of the Grand Competition.
 
Team members:
  1. Ms. Napatch Kitkongkajornchai
  2. Ms. Sirinada Larpsiriphon
  3. Mr. Meng-zhe Wu
  4. Mr. Bunyasit Rattanamatmongkhon
Advisors:
  • Dr. Somchat Visitchaichan (Marketing Association of Thailand)
  • Ms. Kawisara Phathanacharoen
  • Assoc. Prof. M.L. Sawika Unahanandh (Department of Marketing, Chulalongkorn Business School)
Congratulations to the team on this remarkable achievement and for representing the BBA International Program on the global stage!
 
   

   

After an intense and inspiring week, the Chulalongkorn International Business Case Competition (CIBCC) 2025 has officially come to a close!
 
Congratulations to all our award recipients:
  • Champion Team – Rotterdam School of Management, Erasmus University
  • 1st Runner-Up – University of Auckland
  • 2nd Runner-Up – City University of Hong Kong
  • 3rd Runner-Up – Smith School of Business at Queen's University 
  • Best Speaker – Juan Alba Praska, RSM Erasmus University
We extend our sincere thanks to all participating universities, our honorable judges, case companies, sponsors, and everyone who contributed to making this competition a remarkable success.

A special thanks to the BBA Chula student organizing team – your hard work and dedication brought this international platform to life and made CIBCC 2025 a truly memorable experience for all.

Here’s to building bridges across borders, solving real-world challenges, and empowering the next generation of business leaders!
 
  

  







 

We are proud to celebrate our BBA alumni, Chanakarn Kachonseree and Kantaporn Kachonseree (BBA#19 and BBA#21), and cofounders of Mindventure on being named among the 30 Under 30 Asia – Social Impact by Forbes Asia, recognizing young entrepreneurs and changemakers who are driving positive impact across the region. Learn more about the list and their journey: https://www.forbes.com/30-under-30/2025/asia/social-impact
 
On 17 May 2025, we gathered at Eastin Grand Hotel Sathorn to celebrate the unforgettable journey of our BBA Batch 26. As this remarkable group prepares to graduate, the evening was filled with joy, memories, and heartfelt goodbyes.
 
Wishing you all the best in your next chapter. Your time in the program may be coming to a close, but you will always be part of the BBA family.