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Congratulations to Our Winners the TikTok E-Commerce Graduate Development Program Case Challenge 2025
Apr 29 2025
Congratulations to Our Winners!
A big round of applause to our talented students for winning the TikTok E-Commerce Graduate Development Program Case Challenge 2025—the first-ever edition of this competition held in Thailand!
Winning Team Members:
1. Papichaya Siriyontrakarn, BBA Chula
2. Techid Purksinngam, BBA Chula
3. Sasiyada Temeeyapradit, BBA Chula
4. Wacharapol Ratchawattana, EBA Chula
5. Tanya Chindaudom, EBA Chula
By securing the top spot, the team earned a cash prize of 50,000 THB and a fast-track opportunity into the accelerated recruitment process for the TikTok E-Commerce Graduate Development Program, which officially kicks off in June 2025.
We are proud of your outstanding achievement and excited to see where your journey will lead next. Keep reaching for new heights!
Congratulations to our BBA International Program students for making it to the final round of the UW Global Business Case Competition (UW GBCC) 2025—a highly competitive global platform hosted by the Foster School of Business, University of Washington, USA.
Among outstanding teams from around the world, our students proudly represented Chulalongkorn University and secured a spot in the final four, showcasing sharp thinking, strategic insight, and teamwork on the international stage.
Team Members:
- Ms. Kanyanat Khosuriya
- Mr. Supakorn Wijaithammarit
- Mr. Poont Thaosuwan
- Ms. Chutikarn Uacahroenchai
Team Advisor:
Asst.Prof.Dr. Roongkiat Ratanabanchuen
We are proud of your dedication and performance in this global challenge. Keep up your great work and continue striving toward excellence.
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CBS Marketing Department and Maybelline New York Collaborate on “IBMC Internal Case Competition” to Empower 2nd-Year BBA Marketing Students
The Marketing Department at Chulalongkorn Business School, Chulalongkorn University, in collaboration with Maybelline New York under L’Oréal Thailand, successfully hosted the Maybelline New York IBMC Internal Case Competition. This competition provided a unique platform for second-year students from the BBA International Program, majoring in Marketing, to craft strategic brand and marketing communication plans in response to a real business brief from Maybelline New York.
The event was held on April 1, 2025, at the Chulalongkorn Business Cinema, where students presented their campaigns before a panel of judges comprising executives from L’Oréal Thailand and Maybelline New York, led by Mr. Andrew Tay, General Manager of Maybelline New York and 3CE, along with academic faculty led by Asst. Prof. Dr. Ake Pattaratanakun, Head of the Marketing Department, Asst. Prof. Ratirath Na Songkhla, IBMC course lecturer, along with Ajarn Kawisara Phathanacharown and marketing faculty members.
Each team showcased its brand strategy for brand and marketing communication through comprehensive and compelling presentations. More than 50 BBA students participated in the competition.
To recognize outstanding performance, three top teams were awarded prizes with a total value exceeding 120,000 THB – L’Oréal product sets. This event reflects CBS Chula’s strong commitment to “Real Business in the School”, demonstrating when academic knowledge can be transformed into real-world capability where students can rise to meet industry expectations.
The competition challenged participants to create an innovative marketing and communication plan to promote boiled egg consumption among Thais.
The team impressed the marketing divisions of CPF and Salmon House with their creativity and strategic insights, securing the grand prize of 70,000 THB!
This achievement highlights the innovative mindset, strategic thinking, and dedication of students in shaping the future of marketing and communication.
Advisor: Ajarn Kawisara Pattanacharoen
Winning Team Members (Khai-tamins Konsulting)
1. Mr. Phakhun Wongmahapaul (BBA International Program)
2. Ms. Arisa Luetrakul (Faculty of Engineering)
3. Mr. Chatchanon Promme (BBA Thai Program)
4. Mr. Pak Kanitwaranun (Faculty of Medicine)
