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CBS Marketing Department and Maybelline New York Collaborate on “IBMC Internal Case Competition” to Empower 2nd-Year BBA Marketing Students
The Marketing Department at Chulalongkorn Business School, Chulalongkorn University, in collaboration with Maybelline New York under L’Oréal Thailand, successfully hosted the Maybelline New York IBMC Internal Case Competition. This competition provided a unique platform for second-year students from the BBA International Program, majoring in Marketing, to craft strategic brand and marketing communication plans in response to a real business brief from Maybelline New York.
The event was held on April 1, 2025, at the Chulalongkorn Business Cinema, where students presented their campaigns before a panel of judges comprising executives from L’Oréal Thailand and Maybelline New York, led by Mr. Andrew Tay, General Manager of Maybelline New York and 3CE, along with academic faculty led by Asst. Prof. Dr. Ake Pattaratanakun, Head of the Marketing Department, Asst. Prof. Ratirath Na Songkhla, IBMC course lecturer, along with Ajarn Kawisara Phathanacharown and marketing faculty members.
Each team showcased its brand strategy for brand and marketing communication through comprehensive and compelling presentations. More than 50 BBA students participated in the competition.
To recognize outstanding performance, three top teams were awarded prizes with a total value exceeding 120,000 THB – L’Oréal product sets. This event reflects CBS Chula’s strong commitment to “Real Business in the School”, demonstrating when academic knowledge can be transformed into real-world capability where students can rise to meet industry expectations.
The competition challenged participants to create an innovative marketing and communication plan to promote boiled egg consumption among Thais.
The team impressed the marketing divisions of CPF and Salmon House with their creativity and strategic insights, securing the grand prize of 70,000 THB!
This achievement highlights the innovative mindset, strategic thinking, and dedication of students in shaping the future of marketing and communication.
Advisor: Ajarn Kawisara Pattanacharoen
Winning Team Members (Khai-tamins Konsulting)
1. Mr. Phakhun Wongmahapaul (BBA International Program)
2. Ms. Arisa Luetrakul (Faculty of Engineering)
3. Mr. Chatchanon Promme (BBA Thai Program)
4. Mr. Pak Kanitwaranun (Faculty of Medicine)
BBA Students Achieve Tremendous Success at the CFA Institute Research Challenge 2024-2025!
Mar 06 2025
Congratulations to our talented BBA International Program students for winning the CFA Institute Research Challenge Thailand 2024-2025! ? Their dedication and analytical skills earned them the top spot in this highly competitive financial research competition.
Winner - Chulalongkorn University, BBA International Program
1. Mr. Possawat Suksai
2. Mr. Suphaphon Surapolchai
3. Mr. Rattapon Meemano
4. Mr. Eganut Assaphongsoonthorn
5. Ms. Nattakrita Hongsmatip
2nd Runner-Up - Chulalongkorn University, BBA Thai Program & BBA International Program
1. Ms. Nichapa Puthipatanapong (BBA International Program)
2. Ms. Rodsakorn Chor.charoenying (BBA International Program)
3. Mr. Panupong Homkrai (BBA Thai Program)
4. Mr. Warot Fakurai (BBA Thai Program)
5. Mr. Chisanupong Theerasilp (BBA Thai Program)
This challenge tested participants’ ability to analyze a publicly traded company and deliver a professional equity research report—an experience that closely mirrors real-world investment research.
We are proud of our students' hard work and commitment to excellence. Wishing the winning team success as they advance to the Asia Pacific Regional Round!
Organized by CPF and Vitamins Consulting, this marketing case competition, held on February 24, 2025, challenged participants to craft insight-driven campaigns to boost consumer engagement with CP’s sausages and bologna products. Competing against top marketing students, our teams demonstrated outstanding strategic thinking and innovation.
The BBA International Program proudly secured both top positions among an impressive lineup of finalists from leading institutions.
Champion Team
• Mr. Kanuth Supthavichaikul – BBA Marketing, Year 3
• Mr. Chanawee Kasuwan – BBA Marketing, Year 3
• Ms. Nattaya Chantaathipong – BBA Marketing, Year 3
1st Runner-Up Team
• Ms. Sirinada Larpsiriphon – BBA Marketing, Year 3
• Ms. Napatch Kitkongkajornchai – BBA Marketing, Year 3
A huge congratulations to our talented students for their remarkable achievements and for demonstrating excellence in marketing strategy and innovation!
