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BBA Chulalongkorn University team RAWR! is crowned THE WINNER of Disney Marketing Academic Award 2013 for the movie Monsters University on Wednesday 14 August 2013 at Esplanade Cineplex. The competition aims to equip the participants with marketing skills and the ability to learn and understand human insights through designing strategies and executing the plan in theater.
RAWR! has raised Paragon Cineplex’s advance ticket sales by 500% and broken all times record for Pavalai royal grand theater’s sales; the gigantic hall was a 100% FULL!!!
The team members are: Team: RAWR! (BBA#16 year 3)
1. Mr. Apikan Hemmala
2. Ms. Phornsiya Yu
3. Ms. Sutthida Lengwan
4. Ms. Oranat Tantisiriwat
5. Ms. Sasatorn Tongroong
6. Ms. Saranporn Sornpaisarn
7. Ms. Patcharaporn Ongwongsakul
8. Ms. Preedayukarn Saponwatanun
9. Ms. Kornchawan Amornkul
10. Ms. Nichanun Phituksithkasem
Due to the team’s excellent performance in both event execution and viral marketing, it is also awarded Best Online award, Giordano Choice Award and the most honorable special award, Best In Theater award along with 100,000 Baht winning price.
RAWR! is grateful for the amazing opportunity and supports from everyone. We can say this summer has become such an unforgettable 3 months of our lives because of this chance to participate and WIN Disney Marketing Academic Award at last!!!
Written by : Asst. Prof. Dr. Buraj Patrakosol
A team of four students from BBA international program at Chulalongkorn Business School has demonstrated the ability to deliver the most superior business solution to a Singapore-based non-profit organization, Mercy Relief, at the Asian Business Case Competition 2013 organized by Business Solutions, Nanyang Technological University, Singapore on Sep-26-2013. The competition consisted of 9 universities from around the world.
- Auckland University of Technology, New Zealand
- Chulalongkorn University, Thailand
- Condordia University, Canada
- Nanyang Business School, Singapore
- Queensland University of Technology, Australia
- Thammasat University, Thailand
- University of Alberta, Canada
- University of Florida, United States
- University of Otago, New Zealand
The Chulalongkorn team is in the division "A" with teams from Concordia University and Thammasat University. Teams are given 40 hours to crack the business case about Mercy Relief. After the 40 hours, a team was given 15 minutes to present its solution followed by 15 minutes Q&A. BBA Chulalongkorn team successfully secured the division winner and moved on to the grand finals with the other two universities: Queensland University of Technology and University of Alberta.
The grand finals followed the same presentation and Q&A format as the division rounds. Queensland University of Technology was up first. Chulalongkorn University presented second and was followed by the University of Alberta. In the end, the panel of judges concluded that the team from Chulalongkorn University is the overall winner. The team delivered the solution best fit for the organization in the current environment. The solution is well supported with research data and its approach is in-line with the core values of this non-profit organization. The team consists of the following students, alphabetically listed.
- Arpaporn Tangkrisanakajorn
- Chanikarn Wongtada
- Sunadda Vanaphongsai
- Thanistha Setthaphongwanit
For the first time, Director Chackrit Duangphastra and members of the BBA staff manned the BBA booth at the European Association for International Education (EAIE). which was held at the Istanbul Congress Center in Istanbul, Turkey from September 10-13, 2013. Representatives of the International Office of Chulalongkorn Business School also attended the exhibition so it provided an excellent opportunity for the team from Chulalongkorn Business School to meet and establish new relationships with many well-known international universities as well as strengthening our relationships with existing exchange partners.
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Europe
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Satakunta University of Applied Sciences, Finland
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HAAGA-HELIA University of Applied Sciences, Finland
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Aalto University, Finland
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Halmstad University, Sweden
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Lucerne University of Applied Sciences and Arts, Switzerland
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Amsterdam University of Applied Science, the Netherlands
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REIMS, France
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IESEG School of Management, France
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Skema Business School, France
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EDC Paris, France
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Pforzheim University, Germany
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Zeppelin University, Germany
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KU LEUVEN, Belgium
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HEC Lausanne, Switzerland
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BI Norwegian Business School, Norway
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University of Nordland, Norway
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University of Exeter, UK
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Copenhagen Business School, Denmark
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North America
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HEC Montreal, Canada
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Oceania & Asia
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Deakin University, Australia
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Kyoto University, Japan
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Sun Yat-sen University, China
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University of Melbourne, Australia
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Written by: Pensri Sangwongwanich (MSU Alumnus), BBA Office Manager
Director Asst. Prof. Dr. Chackrit Duangphastra and Office Manager Pensri Sangwongwanich (MSU alumnus) were invited to attend the Partner Days and Study Abroad Fair at Michigan State University, USA on September 25-27, 2013. Throughout the three-day event, we participatated in the seminar sessions with other exchange partners and travelled to multiple locations on an expansive beautiful campus. We also had a chance to discuss with MSU business faculty and staff members ways to increase the number of exchange students and broaden our academic collaboration. Ashley Jones and Ryan Johnston (two MSU exchange students who attended our program in Spring 2013) joined our booth at the Study Abroad Fair to showcase the valuable experience they gained during their exchange semester at BBA Chula. This visit to MSU provided an excellent opportunity to reinvigorate the relationship between the BBA Program and MSU and also to develop new connections with faculty and staff members at MSU.
