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Written by: BBA Council
 
BBA Council has arranged a volunteer activity to Wat Klang School, Ayutthaya. BBA Students including exchange students, a total of 40 students, had an opportunity to paint the school. The school is located in local area close to canal, which is totally different from the hectic Bangkok. There are not only teacher greeting us, but also students who are very excited about our arrival at school. They were very friendly and provided us with exotic Thai fruits, water and Thai desserts. They also taught us the technique how to paint the walls, and we provided them paints and brushes.
 
In addition, we got to paint the walls and windows. Both students and teachers got to work together as a same team. Exchange students consider this as once in a lifetime experience since they got to see the local way of living, learn new Thai words and had an opportunity to try traditional Thai dessert, which is difficult to find in Bangkok. All the students really enjoyed the painting and really pleased to be a part of this charity project. Moreover, we were surprised when local kindergarten performed the traditional Thai dance for us all. The show was very well prepared and beautiful. They said that they were preparing Thai dancing for Loy kratong Day at school and they would like us to be the first group of people to see their dancing. When the time has come, we not only left the school with the task done, but also smile on their faces.
 
  

  

BBA Chulalongkorn University team RAWR! is crowned THE WINNER of Disney Marketing Academic Award 2013 for the movie Monsters University on  Wednesday 14 August 2013 at Esplanade Cineplex. The competition aims to equip the participants with marketing skills and the ability to learn and understand human insights through designing strategies and executing the plan in theater.
 
RAWR! has raised Paragon Cineplex’s advance ticket sales by 500% and broken all times record for Pavalai royal grand theater’s sales; the gigantic hall was a 100% FULL!!!
 
The team members are:  Team: RAWR! (BBA#16 year 3)
1.   Mr. Apikan                Hemmala 
2.   Ms. Phornsiya          Yu 
3.   Ms. Sutthida             Lengwan 
4.   Ms. Oranat               Tantisiriwat 
5.   Ms. Sasatorn           Tongroong 
6.   Ms. Saranporn        Sornpaisarn 
7.   Ms. Patcharaporn   Ongwongsakul 
8.   Ms. Preedayukarn  Saponwatanun 
9.   Ms. Kornchawan     Amornkul 
10. Ms. Nichanun          Phituksithkasem
 
Due to the team’s excellent performance in both event execution and viral marketing, it is also awarded Best Online award, Giordano Choice Award and the most honorable special award, Best In Theater award along with 100,000 Baht winning price.
 
RAWR! is grateful for the amazing opportunity and supports from everyone. We can say this summer has become such an unforgettable 3 months of our lives because of this chance to participate and WIN Disney Marketing Academic Award at last!!!

 


 
Written by : Asst. Prof. Dr. Buraj  Patrakosol
 
A team of four students from BBA international program at Chulalongkorn Business School has demonstrated the ability to deliver the most superior business solution to a Singapore-based non-profit organization, Mercy Relief, at the Asian Business Case Competition 2013 organized by Business Solutions, Nanyang Technological University, Singapore on Sep-26-2013. The competition consisted of 9 universities from around the world.
  1. Auckland University of Technology, New Zealand
  2. Chulalongkorn University, Thailand
  3. Condordia University, Canada
  4. Nanyang Business School, Singapore
  5. Queensland University of Technology, Australia
  6. Thammasat University, Thailand
  7. University of Alberta, Canada
  8. University of Florida, United States
  9. University of Otago, New Zealand
 
The Chulalongkorn team is in the division "A" with teams from Concordia University and Thammasat University. Teams are given 40 hours to crack the business case about Mercy Relief. After the 40 hours, a team was given 15 minutes to present its solution followed by 15 minutes Q&A. BBA Chulalongkorn team successfully secured the division winner and moved on to the grand finals with the other two universities: Queensland University of Technology and University of Alberta. 
 
The grand finals followed the same presentation and Q&A format as the division rounds. Queensland University of Technology was up first. Chulalongkorn University presented second and was followed by the University of Alberta. In the end, the panel of judges concluded that the team from Chulalongkorn University is the overall winner. The team delivered the solution best fit for the organization in the current environment. The solution is well supported with research data and its approach is in-line with the core values of this non-profit organization. The team consists of the following students, alphabetically listed.
  1. Arpaporn Tangkrisanakajorn
  2. Chanikarn Wongtada
  3. Sunadda Vanaphongsai
  4. Thanistha Setthaphongwanit 
 






 

For the first time, Director Chackrit Duangphastra and members of the BBA staff manned the BBA booth at the European Association for International Education (EAIE). which was held at the Istanbul Congress Center in Istanbul, Turkey from September 10-13, 2013. Representatives of the International Office of Chulalongkorn Business School also attended the exhibition so it provided an excellent opportunity for the team from Chulalongkorn Business School to meet and establish new relationships with many well-known international universities as well as strengthening our relationships with existing exchange partners.

 
Europe
 
Satakunta University of Applied Sciences, Finland
HAAGA-HELIA University of Applied Sciences, Finland
Aalto University, Finland
 
Halmstad University, Sweden
 
Lucerne University of Applied Sciences and Arts, Switzerland
Amsterdam University of Applied Science, the Netherlands
REIMS, France
IESEG School of Management, France
Skema Business School, France
EDC Paris, France
Pforzheim University, Germany
Zeppelin University, Germany
KU LEUVEN, Belgium
HEC Lausanne, Switzerland
BI Norwegian Business School, Norway
University of Nordland, Norway
University of Exeter, UK
Copenhagen Business School, Denmark
 
 
 
 
North America
 
 
 
HEC Montreal, Canada
 
 
 
 
 
Oceania & Asia
 
Deakin University, Australia
Kyoto University, Japan
Sun Yat-sen University, China
 
 
University of Melbourne, Australia