11-18 December 2016, a community development camp named 'BBA Rural Project' had been held at Ban Ruea Thong Khlong Kham School, Phu Sing District, Sisaket Province.

 

Written by: Natnicha Patiphollert, BBA#19
 

BBA rural project is a community-service retreat for selected students to develop themselves with underprivileged people living in the rural area. As a coordinator of this camp, I’ve developed a variety of skills from the lowest level to the highest one. Firstly, I’ve learned how to organize the system and deal with different kinds of people. There were many different stakeholders that related to this camp; therefore, I have to understand all their needs and satisfy them. Moreover, the important lesson that I’ve learned is giving. This camp taught me how to give first. What I did is trying to support all my members in the team. I put all of my efforts to drive all my team members and at the end what I got is meant a lot. I realized that all little things or sayings of my friends are great power to motivate me to push this camp forward. Lastly, this camp creates another warm family and this will be one of the best memory in my university life. Thank you, Rural Family.

 

Written by: Supasin Sappisarnkul, BBA#19
 

It has already been a decade for Rural Project that has been established aiming to improve people’s lives in rural area especially at school. Fortunately, this year’s camp has been hold in northeast of Thailand, Srisaket. However, it was challenging this year since the construction structure for school library is mostly made by wood, which is the first time for us to experience such case. As the camp’s coordinator, I have mainly focused on these three components: staff members, campers, and local people. Therefore, every activity in the camp must be set up to satisfy at least one of those three. I’m very proud of my core team and staff members very much this year because we have coordinately put all of our efforts to set up this camp. Finally, I really appreciate this opportunity of my life. The one of the life time that is meant a lot to me. I would say thank you to myself and my seniors that have decided to be truly involved in this “Rural Family”.

 

 

     

     

     
 

   Class Schedules for Spring Semester 2017 

   Please note that the courses and schedule may be change.

Written by: Afonso Nunes, Exchange Student  from Portugal
 

I took this course as a part of the Chulalongkorn University, BBA program. The course had some unique characteristics: around half of the students were Thai, and of that, half were international students participating in an exchange program in Bangkok. This broad range of students in this class suits the class well because as the name of the course suggests, the more international the course’s students the better it will be taught. I believe that this class will be comparable to the real life experiences students will face in the upcoming years when starting the working life. 

1. For Thai students, it will be more and more common to work with local people and expats, especially in multinational companies, in a manner similar to the environment in the class, where new people come in with totally different ideas and mostly from western countries.
2. For international students, the classroom diversity is comparable to future work with expats. Moving to a different culture, to a different city, and working with new people with different mentalities, ideas and work ethics, this is the scenario that expats face when working abroad.

Ajarn Yayus Mak's experience is easily identified by the amount of worldwide examples presented and discussed in class. The teacher is open minded in that she tries to take the best from your own idea and you will always receive feedback. For example, in class we studied and discussed many real life international marketing examples from all around the world. We began with the most innovative and the best advertisements campaigns in Sweden with Volvo and then made our way to the more typical Honda commercials in India. 

 

We also had three guest speakers from different industries, namely gaming, banking, and advertising/media, that showed us how fast the world is currently changing. If you want to be successful in the marketing sector, you will need to think "outside of the box," otherwise you won't create the appeal that customers need to feel to go for your product. The guest speakers also showed us how a company needs to adapt in each part of the world and how different people behave toward advertisements. Basically we had an idea how it is to work for a multinational marketing company or a multinational company in a marketing business. 
 

In class the topics covered ranging from globalization to every little detail we need to take into account before deciding how to approach a certain segment of the market. 

 

For me the best part about this course was its PRACTICALITY. We can apply our knowledge and what we have learned in class. Plus, we had total freedom to decide which path each group wanted to follow to solve every study case and present it so the whole class would know/evaluate how the groups had done and compare each group’s approach to their own. I believe this approach is the best was to learn: by thinking, trying and reflecting within a group with a broad span of ideas and ways of thinking stemming from each group member’s individual background. The lack of restrictions given let each group come up with creative ideas that could work in a real life case for an actual company. All the group projects were past real life cases of well-known companies, which challenged us as we actually faced a problem within a company. 
 

I would describe this course as "applying the abroad experience in real life, in study cases," because I feel like most of the groups experienced a cultural shock in the beginning. But as the semester went by, the groups start to adjust themselves to what had to be done and how it should be done. 

 

I learned that in marketing, even a simple detail about what, how, where, when and why to sell/advertise can make all the difference in the outcome. 

 

Overall, this course is one I will surely use in my future either as an accountant or as an economist. I can say that all the work I put into it was worth it due to the outcome of the reports and the learning I took from away. I highly recommend this course to all students that haven’t yet enrolled in it.