bbaweb

BBA students has secured the 1st runner-up position at the prestigious Heavener International Case Competition (HICC) 2024!

Feb 20 2024

News

0 comment

We're thrilled to announce that our exceptional team of BBA students has secured the 1st runner-up position at the prestigious Heavener International Case Competition (HICC) 2024!

Hosted by the University of Florida, USA, from February 11th to 17th, 2024, the HICC is renowned for its rigorous challenges, drawing top-tier university students from across the globe to tackle real-world business problems. This year, 16 teams competed fiercely, delving into two complex cases:

1. Software Development Firm's Transition to Consulting Services: Addressing digital technology consultancy for American industries with a focus on Environmental, Social, and Governance (ESG) alignment.

2. Drinking Water Firm's Implementation of EV Truck for Goods Distribution: Planning EV truck integration for efficient distribution and charging station development in California, supporting the state's ambitious carbon emission reduction goals by 2035. Our team tackled this case, navigating intricate aspects like investment, vehicle procurement, business partnerships, and risk management within a tight 28-hour window.

The finalists for the HICC 2024 included Corvinus University, Nanyang Technological University, University of Alberta, and our esteemed institution, Chulalongkorn University, clinching the 1st runner-up title this year!

Team Advisor: Assoc.Prof.Dr. Chackrit Duangphastra

Team Members:

Mr. Pun Therdsteerasukdi
Mr. Paulphisit Dejchaiyasak
Ms. Sasiyada Temeeyapradit
Ms. Varissara Narongwanich

Once again, we proudly admire our outstanding students for their dedication, perseverance, and remarkable talent showcased throughout this demanding competition. A special acknowledgment goes to our esteemed team advisor, Assoc.Prof.Dr. Chackrit Duangphastra, for his invaluable guidance and leadership in steering our team towards this remarkable achievement!