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TUBC Local Business Case Competition, The Challenger 2015

Sep 07 2015

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Written by: Asst. Prof. Dr. Buraj Patrakosol

Four BBA students decided to come together to form team The Elementals to participate in The Challenger 2015 local business case competition held by Thammasat Undergraduate Business Challenge (TUBC) on August 13 to 15, 2015 in Bangkok, Thailand. The Challenger competition allows students to analyze and create a solution for the same case as TUBC 2015 international business case competition which was held simultaneously that week. Out of 145 national teams, The Elementals advanced to the final round through their online submission to present in front of a judging panel at the Millennium Hilton Bangkok Hotel and became the 2nd Runner-Up in the overall business case competition.

The team is composed of four students from difference majors

1. Ms. Jenjira Yossomsakdi, 4th year, Accounting major

2. Ms. Lalada Opastirakul, 4th year, Finance Analysis & Investment major

3. Ms. Jenisda Niyomrat, 4th year, Finance Analysis & Investment major

4. Ms. Kamolpan Areevijit, 4th year, Finance Analysis & Investment major

KPMG ASEAN Scholarship Award

Sep 05 2015

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Written by: Phatcharamon Mitrphumwiboon, BBA#19

KPMG ASEAN Scholarship Award

KPMG ASEAN Scholarship Award is a scholarship given to second-year students by supporting through tuition fees grant for 3 years of undergraduate degree. The scholarship offers two internships; one with the local branch in Bangkok and another KPMG office in ASEAN (Malaysia, Singapore and Indonesia). After graduation, each scholar is required to work for the company for at least 2 years with opportunities to work abroad.

Selection Process

The selection process divides into 3 steps. First, KPMG screened the online application and the qualified applicants were invited to take English and Mathematics proficiency tests at the office. Second step is to take part in one-day workshop. The workshop has 2 sections; innovation presentation and brief business case analysis. Lastly, 20 selected applicants were invited for final interview and presentation. Only 5 applicants were rewarded for this scholarship.

“At first, I hesitated to apply for this scholarship but I gave it a try. I got excited every time I received emails from KPMG informing that I passed to the next round, and, finally, I got this scholarship. I sincerely thanks to KPMG for giving me this great opportunity to explore and widen my perspective in my career path. Moreover, I would like to cheer up all first-year students to apply for this scholarship. Do not underestimate yourself and always do your best for everything."

Mr. Umesh Phadke (L’Oreal)’s class in International Marketing 2014

Nov 14 2014

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Written by: Ajarn Yayus Mak's

On Wednesday November 12th, 2014, Ajarn Yayus Mak’s students in International Marketing 2014 had the pleasure of attending a guest lecture by Mr. Umesh Phadke, Managing Director of L'oreal Thailand, Laos, and Cambodia.

In this rare in-class opportunity, Mr. Phadke talked about what L’Oreal stands for and how it has been built both globally and locally. Engaging both Thai and International students, he gave valuable insights into L’Oreal’s “universalization of beauty” strategy, the dynamic of beauty market in Thailand, as well as the key success factors that have driven the success of L’Oreal in Thailand.

Drawing from his 20 years of experience managing businesses across Asia for Procter & Gamble, GlaxoSmithKline, and L'Oreal as well as his expertise in general management, sales and marketing, and change management for regional brands like Pantene, Gillette, Sensodyne, L'Oreal, Garnier, Lancome, Biotherm, Maybelline, and Vichy, Mr. Phadke shared his insights with the students on what makes a good manager. After listening to Mr. Phadke’s valuable presentation in International Marketing, students were greatly inspired and grateful for the learning opportunity.

Ajarn Yayus Mak teaches International Marketing for BBA International Program, Chulalongkorn Business School. In this course, Thai and International undergraduate students bring out their analytical skills, creative energy, and intellectual curiosity in an interactive and cross-cultural problem-solving environment. Students learn actively and dynamically via cases, discussions, group projects, and guest lecturers who expose them to real-world challenges and opportunities. In her previous classes, industry luminaries and executives from leading companies, such as Microsoft Corporation, The Walt Disney Company, HSBC, Publicis Groupe, SAP, PepsiCo, Four Seasons Hotels and Resorts, and Green Spot Co. Ltd have contributed their time, shared their knowledge, and showed tremendous support for Ajarn Yayus’ passion in helping young global citizens think, do, and contribute better for a pragmatic, cooperative, and sustainable society through quality learning and education.

L’Oreal Thailand is one of the largest L'Oreal subsidiaries in Asia with a $300 million dollars business across diversified channels, including general trade stores, department stores, pharmacies, and salons. The company’s brand portfolio includes L'Oreal Paris, Garnier, Maybelline, Lancome, Shu Uemura, Biotherm, Kiehl's, Matrix, Vichy, and La Roche Posay. Over the past 4 years, L'Oreal Thailand has consistently been the fastest growing beauty care company in Thailand and is the market leaders in skincare category across channels. http://www.lorealparisthailand.com/

Chula team (CST consulting) won the 2nd runner up at UOB-NUS case Competition in Singapore

Sep 14 2015

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Written by: Mr. Naparoek Chantawasinkul, BBA#18

Memorable, excitement, challenges, and bonding. These are a few words, we CST Consulting would use to describe our feelings for our last week in Singapore. On September 7, four aspiring students from BBA Chulalongkorn University embarked on a journey to the NUS-UOB case competition held in Singapore. Known as one of the most challenging case competitions yet, this is the perfect venue where talented business students from renowned universities around the globe are able to showcase their analytical and presentation skills in front a panel of industry judges. The format was extremely challenging this year as students had to “knock-out” the opposing team before proceeding to the next round. In the end, we got “good news” for BBA Chula: CST Consulting was announced to proceed to the final round and finally won the second-runner up title. Throughout the journey, we BBA students did not only discover valuable business insights, but we also got to develop priceless bonding with colleagues from other universities and also among us CST consultants. From the bottom of our hearts, we would like to extend our sincere thanks to Ajarn Kritinee, our advisor, who has taught us so much and has always been there for us through the most challenging moments of our life; we would also like to thank BBA Chula for the continuous support in giving a chance for students like us to go abroad and prove to others how we, as Chula students, can also become aspiring business leaders in the future.

Chula team (CST consulting) won the 2nd runner up (3rd place) among 16 teams of 11 countries.

Winner teams: