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BBA IMC class to Google Thailand on March 12th.

Mar 16 2018

Events

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Written by : Prof. Dr. Howard Combs

The presentation at Google was organized by an alumni from the Chulalaongkorn Faculty of Commerce and Accountancy who now works at Google. Her name is Serena Tan and she is in the picture (wearing a black t-shirt with the name Google). Another Google employee who spoke to the class was Mike Jittivanich, Director of Marketing for Google Thailand.

It was an excellent presentation and I am confident that the students learned a lot about Google, online advertising, and artificial intelligence.

BBA LOG SUP CHAIN MGT : Student field trip to Sichang Island, Chonburi.

Mar 13 2018

Events

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Written by: Krittin Chitsamrit ID58

On February 27, 2018, BBA Students ID 58, 57 and exchange students who take 2602376 LOG SUP CHAIN MGT went on a field trip to Sichang Island, Chonburi. Sichang Island is in the Gulf of Thailand, 12 km off the shore of Si Racha District.

Its proximity of Sichang Island to shipping lanes has made it a convenient anchorage for dozens of barges which trans-ship their cargos to lighter barges for the trip up the Chao Phraya river to Bangkok.

It is required for the students who take this class to go to this field trip since we were able to see the logistics and supply chain in a physical form in the middle of the sea which will make more understanding of the system we had learnt from the classes.

After we got to the pier by bus, we took a boat to get to Sichang Island. The lecture was provided by Dr.Chackrit Duangphastra on boat on how to conduct cargo handling and show the different types of vessels used for international trade. Moreover, students were allowed to ask any question on board if there is any. When we got to the island, we traveled around the island by minibus to see some sightseeing important lookout and historical sites (Juthathurachathan Palace established by King Rama IV) which enable us to see some unseen parts of Thailand.

This field trip to Sichang Island has shown us that in order to understand logistics and supply chain, it is better to see through the whole processes by themselves.

Written by: Chosita Ponpayong, ID58

For our 2602376 LOG SUP CHAIN MGT class we went on a trip to Koh Sichang, Chonburi province on February 27, 2018. Sichang Island is a little bit offshore to the Sri Racha district.

Because it is close to Bangkok, along with its inshore water depth of up to 18 meters, has made it a convenient and effective anchorage for large vessels. Petroleum can be stored and later transferred into feeder vessels that service shallow water ports throughout Thailand.

It is located conveniently to shipping lanes allowing it to be a suitable stopping point for barges to transfer their cargos to lighter barges and continue the trip up to Bangkok via Chao Phraya River.

It was a fun trip because we were able to see the actual logistics and supply system in actual action. I was very interested when we see the Panama bulk carrier. It was my first time to see one so up close.

After a short lecture on the boat by Dr. Chakrit Duangphastra about cargo handling, types of vessels and other details we weren't be able to learn in class, we moved on the the Sichang Island. We went on openair cars called "Song Taew" and toured the island. We went to a lot of nice sightseeing areas and historical spots (Juthathurachathan Palace established by King Rama IV).

Overall, I thik it was a nice trip for both us Thai and exchange students because we were able to experience something that we aren't able to in our classrooms.

BBA Chula won first place at Heavener International Case Competition (HICC) 2018, University of Florida

Feb 24 2018

News

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Written by Mr. Chakrapoj Chitwannapa, Finance, 4th Year.

On February 17, 2018, Mongkol Associates, the representative team from BBA Chulalongkorn University, won the first place title at Heavener International Case Competition (HICC 2018), at the University of Florida, Gainesville, FL, USA.

The HICC is one of the case competitions linked to the coveted Champions Trophy, and features the best students from 20 leading universities around the world, such as the University of New South Wales, University of Hong Kong, Indiana University, Thammasat University, to name a few.

The case competition consisted of two rounds, a 5-hour short case and a 30-hour long case. In the short case, the challenge was to devise a national expansion strategy for Study Edge, a local online tutoring service popular among UF students. In the long case, teams were tasked with ‘reimagining’ the onboarding process for new hires at Booz Allen Hamilton, the number one player in the U.S. government consulting industry.

Mongkol Associates was able to place 3rd and 1st in the short and long cases, respectively, out of the five teams in the division. As a result, they were crowned the division winners, and advanced to the final round. In the final round, they faced off against three other teams, and triumphed to a proud victory for Chulalongkorn University.

Another proud achievement was the Best Speaker Award, which was given to Ms. Parima Chaiwarut (Prim), one of the team members, in recognition of her outstanding presentation skills during the case competition.

On behalf of the team, we would like to express our sincerest appreciation to the BBA International Program, Chulalongkorn University, for providing us with this opportunity, and Case Club Chulalongkorn for the support and trainings. We also thank Ajarn Dr. Nat Kulvanich, our Team Advisor, for his kind support and guidance, both prior to and during the case competition. Lastly, we would like to have a special mention for Assistant Professor Dr. Buraj Patrakosol, who has always closely supported the Case Club since its inception and continues to be an invaluable contributor to the club’s success.

Below are the thoughts of our members:

“The final result is a mark of pride for us all. I couldn't be any happier for my team and the club as a whole. It was definitely a combination of individual talents and determination, team synergy, passionate advisors, productive trainings, and perhaps 1% luck that contributed to our success. The landscape of case competitions is a fast-changing one, so we must keep our feet on the ground, stay focused as ever, and keep moving forward. Here's to future successes and experiences.” by Mr. Chakrapoj Chitwannapa (Bos), Finance, 4th Year.

“Participating in Heavener International Case Competition is what I have been looking for due to its unique and interactive case format that simulates real life situation. Team’s relentless commitment, support and synergy made the result beyond our expectation. A big thank to everyone who has been supporting us throughout the journey.” by Ms. Wanwares Boonkong (Pippin), Finance, 4th Year.

“The competition provides me an opportunity to work with highly talented team members and to meet with professional competitors around the world. As a team member, I am very grateful of our efforts and delighted with the final result. Practice has always been the key to our success. As a friend, I enjoy the adventurous journey we have made together and conversations along the journey. Those memories will carry on. Finally, as a student, I am thankful to advisors and supporters that have guided me and our team until now." by Mr. Bunchana Sawattananond (Bun), Finance, 4th Year.

“It was an honor to represent BBA Chulalongkorn University at such a prestigious case competition. The moment when we were announced as winner was euphoric and magical at the same time. Shoutout to my teammates who are one of the brightest and most wonderful group of people I have ever met. We went through a lot of hardship and obstacles before we could get to compete but in the end everything was worth it.” by Ms. Parima Chaiwarut (Prim), International Business, 3rd Year.

The competition results are as following: