bbaweb

bbaweb


Written by: Ms. Arya Rishi, BBA#18
 
On Tuesday, November 4th, fifteen BBA students gathered to listen to a short presentation by students from Chula's partner universities, namely Lucerne University of Applied Sciences and Arts (Switzerland), Oregon State University (USA), and National University of Singapore (Singapore).  
 
The presentation was both insightful and inspirational. The first student to present was Pascal Waser from Lucerne. He showed everyone how beautiful his university's campus is. Lucerne University is both diverse and educational. Pascal showed breathtaking pictures of Switzerland. There were neat little buildings in small towns. There was the Swiss Alps, with its aesthetic magic in the form of nature. But the real magic came at the end when Pascal delighted everyone by giving the educational atmosphere a twist with Swiss chocolate!P' Yod suggested rewarding anyone who was willing to ask Pascal questions about his university. But, in the end, everyone got to eat chocolate. Two students, Michael Kitzmiller and Cristina Juarez Hernandaz, from Oregon State University then presented about their school. Like Lucerne, Oregon State University is diverse. The university has several clubs, many of which reflect the multicultural environment on campus. There are even dances from different ethnic groups. The university there is project and research oriented, which means students get to experience what it would be like to work in the real world. Yan Li took over the last part of the presentation by talking about the National University of Singapore, one of the most well-known universities in Asia. He emphasized on how easy it is to travel in Singapore, where traffic is not as bad as it is in Bangkok.  If any BBA student visits Singapore, he or she can probably travel around the whole country in a week. The place is also very multicultural. Any Chula students studying in Singapore can get a real taste of China,Malaysia, India, and (if they start feeling homesick), Thailand in only a few days!
 
   
 
   
Written by: BBA Council
 
BBA Council has arranged a volunteer activity to Wat Klang School, Ayutthaya. BBA Students including exchange students, a total of 40 students, had an opportunity to paint the school. The school is located in local area close to canal, which is totally different from the hectic Bangkok. There are not only teacher greeting us, but also students who are very excited about our arrival at school. They were very friendly and provided us with exotic Thai fruits, water and Thai desserts. They also taught us the technique how to paint the walls, and we provided them paints and brushes.
 
In addition, we got to paint the walls and windows. Both students and teachers got to work together as a same team. Exchange students consider this as once in a lifetime experience since they got to see the local way of living, learn new Thai words and had an opportunity to try traditional Thai dessert, which is difficult to find in Bangkok. All the students really enjoyed the painting and really pleased to be a part of this charity project. Moreover, we were surprised when local kindergarten performed the traditional Thai dance for us all. The show was very well prepared and beautiful. They said that they were preparing Thai dancing for Loy kratong Day at school and they would like us to be the first group of people to see their dancing. When the time has come, we not only left the school with the task done, but also smile on their faces.
 
  

  

BBA Chulalongkorn University team RAWR! is crowned THE WINNER of Disney Marketing Academic Award 2013 for the movie Monsters University on  Wednesday 14 August 2013 at Esplanade Cineplex. The competition aims to equip the participants with marketing skills and the ability to learn and understand human insights through designing strategies and executing the plan in theater.
 
RAWR! has raised Paragon Cineplex’s advance ticket sales by 500% and broken all times record for Pavalai royal grand theater’s sales; the gigantic hall was a 100% FULL!!!
 
The team members are:  Team: RAWR! (BBA#16 year 3)
1.   Mr. Apikan                Hemmala 
2.   Ms. Phornsiya          Yu 
3.   Ms. Sutthida             Lengwan 
4.   Ms. Oranat               Tantisiriwat 
5.   Ms. Sasatorn           Tongroong 
6.   Ms. Saranporn        Sornpaisarn 
7.   Ms. Patcharaporn   Ongwongsakul 
8.   Ms. Preedayukarn  Saponwatanun 
9.   Ms. Kornchawan     Amornkul 
10. Ms. Nichanun          Phituksithkasem
 
Due to the team’s excellent performance in both event execution and viral marketing, it is also awarded Best Online award, Giordano Choice Award and the most honorable special award, Best In Theater award along with 100,000 Baht winning price.
 
RAWR! is grateful for the amazing opportunity and supports from everyone. We can say this summer has become such an unforgettable 3 months of our lives because of this chance to participate and WIN Disney Marketing Academic Award at last!!!

 


 
Written by : Asst. Prof. Dr. Buraj  Patrakosol
 
A team of four students from BBA international program at Chulalongkorn Business School has demonstrated the ability to deliver the most superior business solution to a Singapore-based non-profit organization, Mercy Relief, at the Asian Business Case Competition 2013 organized by Business Solutions, Nanyang Technological University, Singapore on Sep-26-2013. The competition consisted of 9 universities from around the world.
  1. Auckland University of Technology, New Zealand
  2. Chulalongkorn University, Thailand
  3. Condordia University, Canada
  4. Nanyang Business School, Singapore
  5. Queensland University of Technology, Australia
  6. Thammasat University, Thailand
  7. University of Alberta, Canada
  8. University of Florida, United States
  9. University of Otago, New Zealand
 
The Chulalongkorn team is in the division "A" with teams from Concordia University and Thammasat University. Teams are given 40 hours to crack the business case about Mercy Relief. After the 40 hours, a team was given 15 minutes to present its solution followed by 15 minutes Q&A. BBA Chulalongkorn team successfully secured the division winner and moved on to the grand finals with the other two universities: Queensland University of Technology and University of Alberta. 
 
The grand finals followed the same presentation and Q&A format as the division rounds. Queensland University of Technology was up first. Chulalongkorn University presented second and was followed by the University of Alberta. In the end, the panel of judges concluded that the team from Chulalongkorn University is the overall winner. The team delivered the solution best fit for the organization in the current environment. The solution is well supported with research data and its approach is in-line with the core values of this non-profit organization. The team consists of the following students, alphabetically listed.
  1. Arpaporn Tangkrisanakajorn
  2. Chanikarn Wongtada
  3. Sunadda Vanaphongsai
  4. Thanistha Setthaphongwanit