On Wednesday, 19 February 2014, Ajarn Yayus Mak’s students in Marketing Strategy 2014 had the opportunity to listen to a special guest lecture by Ms. Subha-Orn Rathanamongkolmas, Director of Sales and Distribution of Studio Entertainment for Walt Disney Company South-East Asia.

 

With her extensive experience in the entertainment industry, she walked the students through the strategy of marketing and distributing a major motion picture. The students were able to gain valuable insights into the industry and the nuances of movie distribution across South-East Asia.

 

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation headquartered in Walt Disney Studios, Burbank, California. It is the largest media conglomerate in the world in terms of revenue and has recently distributed global blockbusters, such as The Avengers, Iron Man 3, Monsters Inc., and Frozen.