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Congratulations to our student team from the BBA International Program for emerging victorious in the L'Oreal Brandstorm 2024competition!
the L'Oreal Brandstorm 2024 gathered over 163 teams, all showcasing innovative ideas for global business under the theme "Reinvent the Future of Professional Beauty through Tech". Our team, LOVERÉAL from Chulalongkorn University, stood out as the champions. Their groundbreaking concepts earned them the opportunity to represent Thailand in the international final round, to be held in London from June 17th to June 21st, 2024.
Team members:
1. Miss Booranee Sonvej (BBA)
2. Miss Achiraya Pranomchaikul (BBA)
3. Mr. Tanakit Thangjantaraprapab (ISE)
The runner-up positions were secured by team DUCKLAND from Thammasat University and team The Dudes from BAScii program, Chulalongkorn University.
Let's celebrate the achievements of our students, which bring immense pride to our university. Let's also cheer Thai students to claim victory on the global stage in the international round.
Huge congratulations to the talented students of the BBA International Program for winning the first runner-up title at the UW Global Business Case Competition (UW GBCC) 2024!
From April 15th to 21st, 2024, the Foster School of Business at the University of Washington, USA, hosted this dynamic event, attracting bright minds from across the United States and around the globe to engage in high-energy, innovative business case studies.
Team Advisor: Dr. Tanawit Sae-Sue
Team Members:
- Mr. Kantawat Sirisongkram, 4th year, Financial Analysis and Investment
- Miss Natthakrita Hongsmatip, 3rd year, Financial Analysis and Investment
- Miss Papichaya Siriyontrakarn, 3rd year, Accounting
- Mr. Phromsorn Tharasuk, 2nd year, Financial Analysis and Investment
In addition to the main competition, there was also a Short Case Competition where participants collaborated with students from other universities. We're thrilled to share that one of our own, Miss Papichaya Siriyontrakarn, emerged victorious alongside her teammates from the University of Prince Edward Island, Washington University in St. Louis, and Erasmus University.
Once again, a resounding round of applause to our exceptional students for their outstanding performance. Special commendation goes to our devoted team advisor, Dr. Tanawit Sae-Sue, for his unwavering support and guidance.
Sendai, Tokyo – Deloitte Touche Tohmatsu
Our BBA Study Trip 2024 took a prestigious turn as we stepped into the esteemed offices of Deloitte Tohmatsu Group in Tokyo, extending a warm welcome to our students majoring in Accounting and Financial Analysis and Investment. As one of the nation's foremost professional services firms, Deloitte Japan leads the way in audit and assurance, risk advisory, financial advisory, consulting, tax, and legal services.
During an engaging presentation led by partners and professionals, our students gained insights into Deloitte's comprehensive suite of services and its pivotal role in shaping the business landscape. From the integration of AI in auditing to the growing importance of ESG considerations in business strategy, the presentation highlighted key industry trends and challenges.
A lively Q&A session provided our students with the opportunity to engage directly with Deloitte's experts, discussing pressing issues and exploring career opportunities in accounting and audit.
Following the presentation, an insightful office tour unveiled the innovative features and collaborative spaces that enhance the working environment for Deloitte staff and offer public access in select areas.
Our honorable speakers:
1. Kazuhiro Sota, Certified Public Accountant Audit & Assurance COO Corporate Planning Leader Managing Partner
2. Yae Sugiura, Certified Public Accountant Partner Audit & Assurance
Sendai, Tokyo – CFA Society Japan
Our Financial Analysis and Investment students had an incredible opportunity to gain insights from industry experts at CFA Society Japan. From the historical trajectory of Japan's financial development to navigating major crises and recoveries, our students were immersed in a wealth of knowledge.
During the session, discussions delved into the investor's perspective on the Japanese equity market, shedding light on economic shifts, labor dynamics, and governance improvements driven by government policies. Additionally, an expert from the Tokyo Stock Exchange (TSE) shared valuable insights on market changes and TSE initiatives aimed at enhancing governance and capital efficiency.
Our students left inspired by the array of career opportunities in finance, with practical advice on kickstarting their career paths and broadening their perspectives. From understanding diverse career trajectories to identifying suitable placements based on personality traits, the session opened doors to a world of possibilities in finance.
Our honorable speakers:
1. Mr. Zuhair Khan, CFA, Managing Director/Senior Fund Manager, UBP Investments
2. Mr. Scott Anderson, CFA, Director, Portfolio Manager/Analyst, Lazard Asset Management
3. Mr. Chad Cecere, Vice President, Client Relations, Equities Dept., Japan Exchange Group
Sendai, Tokyo – Dentsu Tokyo
Our Brand and Marketing Management students stepped into the headquarters of Dentsu Inc., Japan's premier advertising and media agency. Led by Mr. Hazime Yamamoto, General Manager of the Global Business Center, our students were treated to a captivating presentation detailing Dentsu's remarkable evolution from a domestic powerhouse to a global leader.
Mr. Yamamoto shed light on Dentsu's unwavering core values and innovative business models that extend far beyond traditional advertising. From Business Transformation to Customer Experience Transformation and Digital Transformation, our students gained invaluable insights into the diverse avenues through which Dentsu drives success.
Inspiring case studies further illuminated Dentsu's creativities and capabilities, including the iconic development of AKB48, a phenomenon that transcended borders, as well as innovative event marketing leveraging the power of Japanese manga to enhance engagement, and utilizing technology to empower individuals with disabilities to pursue their passion for music.
Our students left Dentsu's office inspired and enlightened, ready to apply newfound insights to their future endeavors in brand and marketing management.
Sendai, Tokyo – Yamato Transport at Chronogate
Step into the heart of Japan's bustling logistics industry as we explore Yamato Transport's flagship distribution center, Chronogate. As the second-largest logistics services provider in Japan, Yamato plays a pivotal role in seamlessly connecting parcels from land and air transport to destinations across the country.
Our students in International Business Management major were treated to a firsthand look at the cutting-edge digital technologies and automation driving efficiency in the sorting process, minimizing errors along the way.
Exploring beyond traditional logistics, our students also discovered specialized services such as delicate medical equipment cleaning and international customs clearance, showcasing Yamato Transport's diverse capabilities.
Sendai, Tokyo – Tohoku University
We start our BBA Study Trip 2024 by visiting an institution in Tohoku University called International Research Institute of Disaster Science (IRIDeS). Established post-2011 Great East Japan Earthquake and tsunami, IRIDeS pioneers cutting-edge research in natural hazards, disaster management, and risk reduction, and contributing to sustainable and resilient societies both in Japan and overseas.
Witness firsthand as they learn how to apply research findings and lessons to respond effectively to changing disasters.
