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Written by: Chompunuch Chachchaval, BBA#17

My name is Chompunuch Chachchaval, a senior year student majoring accounting. In this summer, I was offered a great opportunity to become the delegate of University Scholars Leadership Symposium, a week-long symposium organized by the Humanitarian Affairs (A member of the UN Global Compact and International Association for Volunteer Effort). The event was organized in Hong Kong from 1st -7th August. On behalf of the delegates from Chulalongkorn University, I would like to share this valuable experience I received from participating in this 6th University Scholars Leadership Symposium.
 



University Scholars Leadership Symposium is an annually held international leadership programme for outstanding individual to gain a unique out of class room experience and training which aims to prepare delegate with confidence and mindset required to become future global leaders. It is one of the biggest symposium held with a participation of influential people including Assistant Administrator & Director for the Regional Bureau for Asia and the Pacific UN Headquarters invited as speakers. The delegates participated were more than 800 people from over 50 countries all over the world with amazingly diverse background.

The leadership training was conducted in an experience sharing style from significant change makers such as Mr.David Begbie, a director of Crossroad foundation (NGO) who hosted a Refugee Run simulation at the World Economic Forum for executives to experience how it is like to be a refugee, Mr.Chandran Nair, a CEO of Global Institution of Tomorrow who brought up the negative side of existing economic models that affects the world resources.

We also learnt in depth leadership techniques such as goal setting, how to overcome fear, how to be a successful leader (A story from a CEO of the company who quit high salary job and became a director of youth development organization), event management skills (fund raising, attracting audiences). 



In additions to the training, we learnt the current humanitarian issues that are currently happening around the world from the discussion sessions in which delegates were allowed to ask questions and interact with the invited speakers.



Out of the conference room, we spent one day in a community service program in Hong Kong. In this programme, I visited the Lei Yue Mun village which is a local community that still lacks access to basic facilities although located in a big city like Hong Kong. We spent our time interacting with local elders and children; thus, we got a deep understanding of another side of Hong Kong we’ve never known existed. 

Overall, the programme equipped us with leadership skills, gave us inspiration and empowered us to become change makers servicing the world using capabilities we have. We learnt to think beyond ourselves and understood why the world needs people like us, the emerging leaders, to make it a better place. 

Lastly, I would like to thank BBA staff and directors for giving me this opportunity to broaden my knowledge in a global stage. I believe this symposium would be an excellent experience not only for my study but for a foundation to become a responsible business practitioner in the future. 

https://www.youtube.com/watch?v=IlQ087PlQ4s

Written by: Asst. Prof. Dr. Buraj Patrakosol
 
Four BBA students decided to come together to form team The Elementals to participate in The Challenger 2015 local business case competition held by Thammasat Undergraduate Business Challenge (TUBC) on August 13 to 15, 2015 in Bangkok, Thailand. The Challenger competition allows students to analyze and create a solution for the same case as TUBC 2015 international business case competition which was held simultaneously that week. Out of 145 national teams, The Elementals advanced to the final round through their online submission to present in front of a judging panel at the Millennium Hilton Bangkok Hotel and became the 2nd Runner-Up in the overall business case competition.
 
The team is composed of four students from difference majors
1. Ms. Jenjira Yossomsakdi, 4th year, Accounting major
2. Ms. Lalada Opastirakul, 4th year, Finance Analysis & Investment major
3. Ms. Jenisda Niyomrat, 4th year, Finance Analysis & Investment major
4. Ms. Kamolpan Areevijit, 4th year,  Finance Analysis & Investment major
 
 
Written by: Phatcharamon Mitrphumwiboon, BBA#19
 
KPMG ASEAN Scholarship Award
KPMG ASEAN Scholarship Award is a scholarship given to second-year students by supporting through tuition fees grant for 3 years of undergraduate degree. The scholarship offers two internships; one with the local branch in Bangkok and another KPMG office in ASEAN (Malaysia, Singapore and Indonesia). After graduation, each scholar is required to work for the company for at least 2 years with opportunities to work abroad.
 
Selection Process
The selection process divides into 3 steps. First, KPMG screened the online application and the qualified applicants were invited to take English and Mathematics proficiency tests at the office. Second step is to take part in one-day workshop. The workshop has 2 sections; innovation presentation and brief business case analysis. Lastly, 20 selected applicants were invited for final interview and presentation. Only 5 applicants were rewarded for this scholarship.
 
“At first, I hesitated to apply for this scholarship but I gave it a try. I got excited every time I received emails from KPMG informing that I passed to the next round, and, finally, I got this scholarship. I sincerely thanks to KPMG for giving me this great opportunity to explore and widen my perspective in my career path. Moreover, I would like to cheer up all first-year students to apply for this scholarship. Do not underestimate yourself and always do your best for everything."
 
 
 
 
Written by: Ajarn Yayus Mak's
 
On Wednesday November 12th, 2014, Ajarn Yayus Mak’s students in International Marketing 2014 had the pleasure of attending a guest lecture by Mr. Umesh Phadke, Managing Director of L'oreal Thailand, Laos, and Cambodia.
 
In this rare in-class opportunity, Mr. Phadke talked about what L’Oreal stands for and how it has been built both globally and locally. Engaging both Thai and International students, he gave valuable insights into L’Oreal’s “universalization of beauty” strategy, the dynamic of beauty market in Thailand, as well as the key success factors that have driven the success of L’Oreal in Thailand.
 
Drawing from his 20 years of experience managing businesses across Asia for Procter & Gamble, GlaxoSmithKline, and L'Oreal as well as his expertise in general management, sales and marketing, and change management for regional brands like Pantene, Gillette, Sensodyne, L'Oreal, Garnier, Lancome, Biotherm, Maybelline, and Vichy, Mr. Phadke shared his insights with the students on what makes a good manager. After listening to Mr. Phadke’s valuable presentation in International Marketing, students were greatly inspired and grateful for the learning opportunity. 
 
Ajarn Yayus Mak teaches International Marketing for BBA International Program, Chulalongkorn Business School. In this course, Thai and International undergraduate students bring out their analytical skills, creative energy, and intellectual curiosity in an interactive and cross-cultural problem-solving environment. Students learn actively and dynamically via cases, discussions, group projects, and guest lecturers who expose them to real-world challenges and opportunities. In her previous classes, industry luminaries and executives from leading companies, such as Microsoft Corporation, The Walt Disney Company, HSBC, Publicis Groupe, SAP, PepsiCo, Four Seasons Hotels and Resorts, and Green Spot Co. Ltd have contributed their time, shared their knowledge, and showed tremendous support for Ajarn Yayus’ passion in helping young global citizens think, do, and contribute better for a pragmatic, cooperative, and sustainable society through quality learning and education.
 
L’Oreal Thailand is one of the largest L'Oreal subsidiaries in Asia with a $300 million dollars business across diversified channels, including general trade stores, department stores, pharmacies, and salons. The company’s brand portfolio includes L'Oreal Paris, Garnier, Maybelline, Lancome, Shu Uemura, Biotherm, Kiehl's, Matrix, Vichy, and La Roche Posay. Over the past 4 years, L'Oreal Thailand has consistently been the fastest growing beauty care company in Thailand and is the market leaders in skincare category across channels. http://www.lorealparisthailand.com/