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Written by: Mr. Prakun Aneklarpthaworn, 4th year student, BBA#22
Chulalongkorn Case Discovery is a business case competition, hosted by Chulalongkorn Case Club and Chulalongkorn University students from more than 6 faculties, with an aim to democratize case cracking experience for all undergraduate students from all backgrounds and institutions. With Grab Thailand as our case partner, the event has more than 250 teams participating from more than 5 universities.
The competition consisted of 3 rounds: Open Qualifiers, Semi-final, and Final round.
- The Open Qualifiers round was a 7-day case cracking period (28 March - 3 April 2021) for each team to develop strategies for the case company. 20 teams were selected to proceed to the Semi-final round.
- The Semi-final round was held on 26 June 2021 where the selected 20 teams presented their case submission to the panel of judges. 4 teams were selected to proceed to the Final round.
- The Final round was held on 27 June 2021 where the 4 finalist teams present their case analysis to case company’s management and senior executives from notable businesses in Thailand.
The competition drew to a close with team ‘Mercury’ as the first winner of Chulalongkorn Case Discovery.
Overall, participants had gained valuable experiences from the case training workshops as well as solving real-world business issues. The organizing committee has also fulfilled its mission to spread business knowledge to far beyond business schools and colleges.
Chulalongkorn Business School (CBS) also has been awarded world-class accreditation from AACSB (the Association to Advance Collegiate Schools of Business) since 2015 which represents the highest standard of achievement for business schools worldwide. Less than 5 percent of the more than 16,000 business schools around the world have earned AACSB Accreditation. This is solid proof of our highest standard of teaching and research quality, and we will continue to play an active role and strive for excellence on the global stage.
The European Foundation for Management Development (EFMD) has granted the European Quality Improvement System (EQUIS) accreditation to Chulalongkorn Business School for the first time in 2019.
The EQUIS is one of the most recognized international quality assurance systems for higher education institutions in business and management, from undergraduate level to PhD. It serves as a guarantee for quality control and a way to gauge the school against international standards in terms of governance, programs, students, faculty, research, internationalization, ethics, responsibility and sustainability, as well as engagement with the world of practice.
The BBA International Program has also been accredited with EPAS (EFMD Program Accreditation System) by the EFMD in 2015 for 5 years before the EQUIS accreditation for the school later in 2019.
The Accounting Major in our BBA International Program is accredited by the Certified Practicing Accountants (CPA) of Australia.
The CPA accreditation is a mark of high professional proficiency on the knowledge and practices of accountancy. Chula accounting graduates will be qualified to enter the accounting profession as an associate member of the Australian CPA.
BBA International Program is the first business school in Thailand to receive an accreditation from ACCA (The Association of Chartered Certified Accountants). This accreditation makes accounting students in our program gain exemption for some of the course examinations when they pursue for the ACCA certification which is one of the most recognizable accountant certifications worldwide.
The BBA International Program is the CFA Institute affiliated program. The Financial Analysis and Investment major in the program cover at least 70 percent of the CFA Program Candidate Body of Knowledge and incorporate CFA Institute Code of Ethics and Standards of Professional Conduct in the curriculum. The program aims to prepare students well to pursue the CFA charterholder designation, which is an important recognition and will benefit their future career opportunities.
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