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During April 21st - 24th, 2021, On-time Consulting, one of the teams representing BBA Chulalongkorn University, has participated and won a 2nd runner-up in the HSBC Thailand Business Case Competition which was hosted by the MUIC case club. The competition has 23 invitational teams, representing the most renounced universities in Thailand.
The competition consisted of 3 rounds: Round 1 (5.45-hour case), Round 2 (5:45-hour case), and the Final round (6-hour case).
In the Final Round, Ontime Consulting had to present to senior executives who have a very strong background and experience in business analysis:
- Mr. Stephen Ashworth, Managing Director, Hutchinson Ports (Thailand)
- Mr. Aloke Lohia, Group CEO, Indorama Ventures PCL (IVL)
- Mr. Ashwin Rajgopal, CEO, Brand’s Sanctuary International Co. Ltd
- Mr. Dillip Rajakarier, Group CEO, Minor International PCL, CEO, Minor Hotels
- Mr. Kelvin Tan, CEO, HSBC Thailand
As a team, we would like to express our sincere gratitude to the BBA International Program, BBA Case Club, and Assoc. Prof. Buraj Patrakosol, PhD who has given us the necessary preparation throughout the competition.
Below are the thoughts of our members:
“I could never imagine that we would be able to get to this point. I would like to take the stage here to thank the other 3 of my teammates for their dedication and effort making the case so much fun and exciting to me. Throughout the case, we have all learned a lot not only from the case but also from each other. And with the team dedication and spirit, we were able to overcome several mistakes making our recommendation as perfect as possible. This is truly a memorable and motivational moment for all of us to make an impact in the business world” from Mr. Naphat Jantaranukul, Financial analysis and investment, 3rd year
“It is beyond my expectation to be in the finals. Despite minimal time to prepare, we are able to learn more about each other and the values we can give to the team. It is undeniably a result achieved by team effort and synergy where each individual uses their unique qualities which complement each other and provide a unique solution to the judges. This competition has provided us an opportunity to improve at every steps of the competition and become a better version of ourselves.” Mr. Chavis Chotipintu, Financial analysis and investment, 3rd year
“I am really grateful for the opportunity to compete in this competition and get into the final round. I could have never done this without the effort of all teammates. I learned a lot from this unforgettable experience.” from Ms. Akarima Likhitwatanachai, Financial analysis and investment, 2nd year
“Being able to come this far in the competition was beyond what I have personally dreamt of achieving. This would never have been possible if not for my outstanding teammates. Thank you for all the efforts and lessons that we have learned along the way.” from Mr. Bhumirapee Autayakool, Financial analysis and investment, 3rd year
Written by : Ms. Arisara Pornratanaraksa, BBA#22
For the first year ever competing in Central European Case Competition, Team Kürtgyarmat was a finalist for the MVM Group case. The competition has 24 leading universities from all around the world, such as University of St. Gallen, University of Southern California, and the Hong Kong University of Science and Technology.
The competition was separated into two rounds: the short case (Yuspify) and the long case (MVM Group) which both have six divisions and four competing teams in each. In the MVM Group case, Team Kürtgyarmat has presented their recommendations to the company and industry judges, and ranked first in its division against Indiana University, Rotterdam University of Applied Sciences, and Ivey Business School.
As a representative team of Chulalongkorn University, Team Kürtgyarmat would like to expressed their gratitude towards the university, BBA International program, advisors, and Case Club Chulalongkorn for their relentless support for them.
“It is my greatest honor to represent the university and to be surrounded by supportive advisors and teammates. The case competition was definitely challenging, but with the help of Ajarn Nongnapat and Ajarn Buraj, we have learned and improved a lot. I truly appreciate the support of the BBA staff and Case Club Chulalongkorn throughout the competition. I would like to thank my teammates as well for putting their fullest effort, since this is their first international competition. Once again, I am grateful that our team has received this great opportunity from BBA; this has been the a great memory for the last case competition for my university life.” – Arisara Pornratanaraksa (Pop), Finance, 4th year.
"Being a Chulalongkorn university representative to compete in an international competition has been an honor for me. I feel very grateful for the opportunity to be part of this team and join CECC. Our team has put great effort into preparing for the competition, and we have learned a lot along the way. Instead of blaming each other, we learned from our past mistakes and improved on them. I could not explain how fortunate I am to be in such a goal-driven and supportive environment. I would also like to thank all the professors and club members for taking their time to help us. Without their support, we would never be able to achieve this. The two-month journey of training and competition itself has been a big learning curve for me, and I have enjoyed all time spent together as a team. This competition has been and will surely be the most memorable experience in my university life."- Apichaya Thubkhong (Min), Finance, 2nd year
"By far, this was the hardest case competition I have ever participated in. The MVM case required us to come up with various challenging strategies. It was a great learning experience, and it was a great opportunity for us to showcase our talents and apply the knowledge we learnt in classroom in a real competitive environment. Everyone did their best, and I really appreciate everyone's effort in this case competition. Finally, I want to thank all professors and staff from the Chulalongkorn Business School who supported us during the competition." - Chayut Ratanatikanon (Phu), Finance, 2nd year.
“I am extremely grateful to be selected to represent Chulalongkorn University in the CECC Case Competition 2021. It is a very challenging competition, but with our continuous efforts we were able to exceed our expectation. I would like to thank all of my supportive teammates, whose ambitions and passion place our team where we are now; my advisors who have never failed to provide us with insightful guidance. And, last but not least, BBA Case Club who have brought our team together. Once again, thank you all.” Phisitpong Thipasathien, Finance, 2nd year.
Written by : Ms. Panprach Waiwong, BBA#23
The Self-Pitch Masterclass activity was held on 27 March 2021 via zoom meeting exclusively for the 1st and 2nd year BBA students. The activity is structured into two sections:
A self-pitch workshop that was lead by professionals from BASE PLAYHOUSE, an organization that provides various modern business solution classes, to discuss unique and effective ways to present yourself during interviews. This section also allows students to participate in the workshop as well.
A mock interview session held by the 3rd and 4th year students who are highhly experienced with interviews and activities. Participants will be able to receive valuable feedbacks from their seniors after the interview so that they can fully learn and make improvements from this experience.
By the end of this activity, participants will have learnt more about how to understand themselves and their audience; including how to identify what to strengthen and what to fix, how to showcase their good points, how to understand what the audience is looking for, and more. In addition, this activity will have been a great opportunity for the 1st and 2nd year students to meet with their seniors from the BBA program who came to interview them as well.
Written by : Ms. Morakod Kanthawon, BBA#23
Brand and Marketing major student
In the midst of the crisis, the covid-19 situation, was a tough time to prepare for the competition.
Yesterday, we finally received exhilarating news again as BBA CU students won the "L'Oreal Brainstorm 2021" competition under the team as "L'itreal Consulting" which was “Thailand's Loreal Brandstorm 2021 National Winner” among 179 competing teams.
In this intense and highly ambitious competition, BBA CU and Chula Students team also won the 2nd - 4th place.
As national champions, they have won a reward of 100,000 baht and a chance to represent Thailand in the Loreal Brandstorm 2021 International Semi-Finals competing with 64 country representative teams from around the world.
The WINNER of L'Oreal Brandstorm 2021 - Thailand National Final
