BBA Chula won the second runner-up at Champions Trophy Case Competition 2019

Feb 18 2019

Written by:Apiwat Narkhan, Finance major, BBA#20

On February 2, 2019, AI & Co., the representative team from BBA Chulalongkorn University, won the 2nd Runner-Up title at Champions Trophy Case Competition 2019, at Auckland, New Zealand.

Champions Trophy is known to be one of the most prestigious competitions in the world, featuring 12 top-performing universities that have won another competition during the prior calendar year.

The unique challenges about Champions Trophy are the 5-hour format with prohibition of computer usage and a 10-minute presentation time. The competition consisted of 4 rounds with different themes in each case: a house charity, a publicly traded wind farm company, a milk product SME, and a B2B IT solutions SME.

After the first 3 rounds, AI&Co. finished first overall in the division. As a result, they were crowned as the division winners and advanced to the final round against 4 other teams. The team presented their solutions to Chairman of the case company, consultants, and industry experts. After a competitive final round, the team placed 3rd overall in the competition.

On behalf of the team, we would like to express our sincere appreciation to the BBA International Program, Case Club Chula, Ajarn Tim, Ajarn Buraj, Ajarn Kritinee, Ajarn Kanis, and our dear alumnus for their dedicated support and guidance throughout the months.

Below are the thoughts of our members:

“To me, competing at Champions Trophy is the biggest honor of my case career and winning a trophy back for Chula makes it even more special. I’m very proud of AI&Co., we have worked extremely hard and our 11 case practices has finally paid off. All of this would not have been possible without the support of our professors and beloved alumnus, your support is what kept us going everyday.” By Mr. Apiwat Narkhan (Tar), Finance, 4th Year

“It’s a great honour to represent Chulalongkorn University at Champions Trophy, one of the most prestigious and competitive business case competitions in the world. It’s a tough competition to participate in especially the high standards that are expected from every team. My team and I would also like to express our gratitude for faculty advisors and alumnis who helped us through the preparation process. Most importantly, with the help and support of Ajarn Tim, we are able to land a second-runner up. With that, we would like to thank him for being our advisor and a fantastic coach.” By Ms. Parima Chaiwarut (Prim), International Business, 4th Year.

“Champions Trophy Case Competition is no doubt the greatest honor I had received. I am extremely proud and grateful that we were able to place 3rd in the most prestigious competition and were able to carry on the legacy of our seniors. The past 3 months have been very challenging but it was possible because we supported and filled the gaps of one another. Also a big thanks to our advisors, seniors and fellow Case Club members! ” by Ms. Siremon Thongparn (Pim), Accounting, 4th Year.

“Participating in this competition is a great honor for me as the university representative. Thank you everyone that support us including alumnus, seniors, teachers, especially my teammates. The success today come from the effort of everyone. We will sure pass on this experiences to the next journey!” By Ms. Ananya Chungprasertsri (Noon), Accounting, 3rd Year.

Results of the Competition:
  • 1st Place: National University of Singapore, Singapore
  • 2nd Place: Queen’s University, Canada
  • 3rd Place: Chulalongkorn University, Thailand
  • Other Finalists: University of Florida, University of Alberta