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BBA Chula in the 3 teams won an Outstanding Award and 2 Honorable Mentions from the KPMG's U-REAL season IV

Aug 18 2020
 

Congratulations to our students from #BBACU in the 3 teams who won an Outstanding Award and 2 Honorable Mentions from the KPMG U-REAL Season 4 business case competition on August 7, 2020. Special thanks to the advisors of the teams: Asst. Prof. Dr. Anirut Pisedtasalasai, Ajarn Dr. Jomsurang Ruangprapun, and Asst. Prof. Dr. Sansakrit Vichitlekarn.

#KPMGUReal
#ChulalongkornBusinessSchool
#BBAchula #cbsChula


 

 


Reward: Outstanding Award “Client” Category 
Team Name: Thailand Digital Reformist 

 
Written by:  Sarin Sirichaisakul, 3rd year, Accounting major
 
Our team was awarded for participating in KPMG's U-REAL season IV business cases competition in the “Client” category. Through our journey, we had a chance to purpose a solution to transform Thailand with digital. For the final round, we were asked to use the ideation and innovation to support the topic, including Client, People, and Public Trust. We chose to proceed with formulating a creative solution for sustainable business growth in Thailand’s Eastern Economic Corridor (EEC) which belongs to the client category.
The evaluation criteria included idea & innovation, technology enablement, specificality, practicality and sustainability.
We would like to take this opportunity to thank you KPMG for giving us a chance to participate and innovate creative solutions. Also, special thanks to our advisor and mentors for supporting us and giving useful consultations along the way.

Advisor name: Asst. Prof. Sansakrit Vichitlekarn, Ph.D.
 
The team is composed of third students:
  1. Mr. Than Pansin, 4th year, Marketing major, Faculty of Commerce and Accountancy.
  2. Ms. Sarin Sirichaisakul, 3rd year, Accounting major, Faculty of Commerce and Accountancy.
  3. Ms. Salisa Tangadulrat , 3rd year, Accounting major, Faculty of Commerce and Accountancy.



 

Reward: Honorable Mention “People” Category
Team Name: WE-REAL Consulting 

 

Written by :Yingrak Phuathavornskul (Baipor), Accounting Major, 4th year. 
 

KPMG’s U-REAL case competition has been more than just a business case challenge but it has been an eye-opening, growth-seeking, and an innovation-stimulating journey to all of us. This experience has made us grow in a variety of skills from soft communication skills to hard analytical skills. We would like to give a special thank you to KPMG Thailand for giving us the opportunity to push our creativity and analytical skills to the max. Thank you to our KPMG mentors: Mr.Touchanon Phongkunawut and Ms. Tinyada Kongsin for always giving us constructive feedback and encouragement throughout the competition! Last but not least, a special thank you to our advisor Dr. Jomsurang Ruangprapun for enhancing our technical skills and incorporating new technological knowledge to advise our team. This will mark us an unforgettable journey! 


Advisor name: Dr. Jomsurang Ruangprapun
 

The team is composed of four students:

  1. Ms. Yingrak Phuathavornskul, 4th year, Accounting major, Faculty of Commerce and Accountancy.
  2. Ms. Kotchakorn Tansakul, 4th year, Accounting major, Faculty of Commerce and Accountancy.
  3. Ms. Pongpol Anuntasilpa, 4th year, Accounting major, Faculty of Commerce and Accountancy.
  4. Mr. Kan Kunnawat, 4th year, Faculty of Engineering.


 



Reward: Honorable Mention
Team Name: Last Minute Consulting

 
Written by: Naphat Jantaranukul, 3rd year, Finance major
 
Our team, Last Minute Consulting, was awarded the Honorable Mention in KPMG's U-REAL season IV business cases competition. In the first round, we had to propose a solution to transform Thailand with digital. In the final round, we had a chance to use the ideation and innovation to support either Client, People, or Public Trust. We chose the topic “Public Trust” which focuses on building an ethical and strong organization.

We would like to take this opportunity to thank KPMG for giving all of us a chance to propose innovative solutions and special thanks to our mentors, advisors, and colleagues.

Advisor name: Asst. Prof. Anirut Pisedtasalasai, Ph.D.

The team is composed of four students:

  1. Mr. Naphat Jantaranukul, 3rd year, Financial Analysis and Investment major, Faculty of Commerce and Accountancy.
  2. Mr. Praphawin Tetanonsakul, 3rd year, Financial Analysis and Investment major, Faculty of Commerce and Accountancy.
  3. Mr. Bhumirapee Autayakool, 3rd year, Financial Analysis and Investment major, Faculty of Commerce and Accountancy.
  4. Mr. Soravis Tangthavonsiriku, 3rd year, Mechanical Engineering, Faculty of Engineering.

 
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