Written by : Ms. Nicharee Thanasripakdikun, Ms. Kanyapak Saelow
The year 2023 marks the third iteration of Chulalongkorn Case Discovery, an annual business case competition hosted by students from Chulalongkorn University with strong support from the Chulalongkorn Business school. The competition positions as the premier exploratory ground for Thai undergraduate students across faculties, schools, and universities who are interested in cracking real-world business cases.
This year, we are honored to have Ascend Money as our case company. Ascend Money is the first fintech unicorn in Thailand that offers a wide range of financial services to improve the lives of users in Thailand and across Southeast Asia. This year’s challenge allows participants to solve the problem on how Ascend Money can attract and maintain active users among university students in the long term.
Throughout the competition, Chulalongkorn Case Discovery hosted four events and three workshops starting from January to April, aimed at providing valuable knowledge and skills to participants. The competition received over 126 qualified teams from 14 universities across Thailand, but only four teams were eligible to the Final Round. Final round presentation was held on April 8, 2023 where each of the four teams had an opportunity to present their case solutions in front of honorable judges and receive insightful feedback for improvement.
We are pleased to congratulate the "True Tao Nan Tee Knock Everything" team for becoming the Chulalongkorn Case Discovery 2023 winner and for their outstanding accomplishment. Lastly, we would like to express our gratitude to all stakeholders, including the Chulalongkorn Business School, Ascend Money, sponsors, mentors, speakers, and judges who joined us on this journey together with Chulalongkorn Case Discovery 2023. Without your kind support, we could not have achieved the goal of this year's competition.