Our talented BBA students brought home the 1st Runner-Up trophy from the Australian Undergraduate Business Case Competition (AUBCC) 2025, hosted by Monash University and UNSW Sydney in Melbourne, Australia, from October 17–25, 2025
The competition gathered 16 leading universities from around the world, where participants were challenged with three real-world business cases across different industries. Representing Chulalongkorn University, our team— demonstrated exceptional analytical and strategic thinking throughout the week-long challenge.
The competition gathered 16 leading universities from around the world, where participants were challenged with three real-world business cases across different industries. Representing Chulalongkorn University, our team— demonstrated exceptional analytical and strategic thinking throughout the week-long challenge.
This year’s cases featured:
- A premium Australian candle and perfume brand seeking to expand its domestic customer base
- An Aboriginal-owned enterprise focused on community education and Indigenous sustainability
- A leading Australian dropshipping e-commerce company exploring international expansion opportunities
They competed against top universities from around the world, including:
- Monash University
- University of Toronto
- The University of Hong Kong
- University of Southern California
- National University of Singapore
- The University of Melbourne
- Concordia University
- The University of British Columbia
- UNSW Sydney
- The Hong Kong University of Science and Technology
- Queensland University of Technology (QUT)
- University of Florida
- Corvinus University of Budapest
- University of California, Berkeley
- Thammasat University
The team members include:
- Mr. Kanuth Supthavichaikul
- Ms. Pavida Suvarnapruksa
- Mr. Thammanat Bumroongchok
- Ms. Pitchayapa Chantawan
Advisor: Assoc.Prof.Dr. Chackrit Duangphastra
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