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BBA Chula won John Molson Undergraduate Case Competition 2018 (JMUCC)

Apr 20 2018

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Written by: Ravisara Wachakorn, BBA#19

On 24 February, delegates for Chulalongkorn University BBA Program came first in the largest international undergraduate case competition organized by Concordia University beating the reigning champion team from University of Florida in the same division. After one week long of 4 presentation rounds, Chula team turned around their performance during the long 24-hour case to win final round.

JMUCC with the slogan “We mean business” is known to be the toughest case competitions in the world. Twenty-four teams from renowned universities around the world such as National University of Singapore, Queen’s University and University of New South Wales are separated into 6 divisions. The competition is organized in two rounds: round-robin (three 3-hour cases) and one 24-hour case. The 24-hour case that featured Walmart Canada was interactive with 3 challenges given to each team at unannounced time intervals to complicate case cracking.

Scores for the Chulalongkorn team after three rounds of 3-hour case presentations was 20, last in the division and trailed the leader, University of Navarra, by 4 points. However, as per the rules of the competition, the team that wins the 24-hour case will receive 45 points (40, 35, 30 points for the second to fourth team consecutively) and Jazzy Associates was able to present a catchy and impactful strategy to win the Walmart Canada case to proceed to the final round along with 6 other teams with everything to play for the team from Chula was able to two around their performance from the first round to beat the other finalists from, The University of Toronto, University of Munster, American University of Beirut and Dublin Institute of technology to win the JMUCC 2018.

On behalf of the team, I would like to express our sincere gratitude to the BBA International Program, BBA Case Club, faculty members who all have shaped us and supported us throughout the journey leading up to the competition. We also would like to thank Aj. Dr. Tim, Noparumpa, our team advisor, for his special dedication to the team.

Results of the competition

Chulalongkorn University
Queensland University of Technology
University of South Carolina

Final Examination Schedule for Spring Semester 2018 (UPDATED: 20/04/2018)

Mar 31 2018

Announcements

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Please note that students are not allowed to leave the exam room during a two hour exam

BBA IMC class to Google Thailand on March 12th.

Mar 16 2018

Events

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Written by : Prof. Dr. Howard Combs

The presentation at Google was organized by an alumni from the Chulalaongkorn Faculty of Commerce and Accountancy who now works at Google. Her name is Serena Tan and she is in the picture (wearing a black t-shirt with the name Google). Another Google employee who spoke to the class was Mike Jittivanich, Director of Marketing for Google Thailand.

It was an excellent presentation and I am confident that the students learned a lot about Google, online advertising, and artificial intelligence.

BBA LOG SUP CHAIN MGT : Student field trip to Sichang Island, Chonburi.

Mar 13 2018

Events

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Written by: Krittin Chitsamrit ID58

On February 27, 2018, BBA Students ID 58, 57 and exchange students who take 2602376 LOG SUP CHAIN MGT went on a field trip to Sichang Island, Chonburi. Sichang Island is in the Gulf of Thailand, 12 km off the shore of Si Racha District.

Its proximity of Sichang Island to shipping lanes has made it a convenient anchorage for dozens of barges which trans-ship their cargos to lighter barges for the trip up the Chao Phraya river to Bangkok.

It is required for the students who take this class to go to this field trip since we were able to see the logistics and supply chain in a physical form in the middle of the sea which will make more understanding of the system we had learnt from the classes.

After we got to the pier by bus, we took a boat to get to Sichang Island. The lecture was provided by Dr.Chackrit Duangphastra on boat on how to conduct cargo handling and show the different types of vessels used for international trade. Moreover, students were allowed to ask any question on board if there is any. When we got to the island, we traveled around the island by minibus to see some sightseeing important lookout and historical sites (Juthathurachathan Palace established by King Rama IV) which enable us to see some unseen parts of Thailand.

This field trip to Sichang Island has shown us that in order to understand logistics and supply chain, it is better to see through the whole processes by themselves.

Written by: Chosita Ponpayong, ID58

For our 2602376 LOG SUP CHAIN MGT class we went on a trip to Koh Sichang, Chonburi province on February 27, 2018. Sichang Island is a little bit offshore to the Sri Racha district.

Because it is close to Bangkok, along with its inshore water depth of up to 18 meters, has made it a convenient and effective anchorage for large vessels. Petroleum can be stored and later transferred into feeder vessels that service shallow water ports throughout Thailand.

It is located conveniently to shipping lanes allowing it to be a suitable stopping point for barges to transfer their cargos to lighter barges and continue the trip up to Bangkok via Chao Phraya River.

It was a fun trip because we were able to see the actual logistics and supply system in actual action. I was very interested when we see the Panama bulk carrier. It was my first time to see one so up close.

After a short lecture on the boat by Dr. Chakrit Duangphastra about cargo handling, types of vessels and other details we weren't be able to learn in class, we moved on the the Sichang Island. We went on openair cars called "Song Taew" and toured the island. We went to a lot of nice sightseeing areas and historical spots (Juthathurachathan Palace established by King Rama IV).

Overall, I thik it was a nice trip for both us Thai and exchange students because we were able to experience something that we aren't able to in our classrooms.