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BBA Chula in the 3 teams won an Outstanding Award and 2 Honorable Mentions from the KPMG's U-REAL season IV
Aug 18 2020Congratulations to our students from #BBACU in the 3 teams who won an Outstanding Award and 2 Honorable Mentions from the KPMG U-REAL Season 4 business case competition on August 7, 2020. Special thanks to the advisors of the teams: Asst. Prof. Dr. Anirut Pisedtasalasai, Ajarn Dr. Jomsurang Ruangprapun, and Asst. Prof. Dr. Sansakrit Vichitlekarn.
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#ChulalongkornBusinessSchool
#BBAchula #cbsChula
Reward: Outstanding Award “Client” Category
Team Name: Thailand Digital Reformist
Written by: Sarin Sirichaisakul, 3rd year, Accounting major
Our team was awarded for participating in KPMG's U-REAL season IV business cases competition in the “Client” category. Through our journey, we had a chance to purpose a solution to transform Thailand with digital. For the final round, we were asked to use the ideation and innovation to support the topic, including Client, People, and Public Trust. We chose to proceed with formulating a creative solution for sustainable business growth in Thailand’s Eastern Economic Corridor (EEC) which belongs to the client category.
The evaluation criteria included idea & innovation, technology enablement, specificality, practicality and sustainability.
We would like to take this opportunity to thank you KPMG for giving us a chance to participate and innovate creative solutions. Also, special thanks to our advisor and mentors for supporting us and giving useful consultations along the way.
Advisor name: Asst. Prof. Sansakrit Vichitlekarn, Ph.D.
The team is composed of third students:
- Mr. Than Pansin, 4th year, Marketing major, Faculty of Commerce and Accountancy.
- Ms. Sarin Sirichaisakul, 3rd year, Accounting major, Faculty of Commerce and Accountancy.
- Ms. Salisa Tangadulrat , 3rd year, Accounting major, Faculty of Commerce and Accountancy.
Reward: Honorable Mention “People” Category
Team Name: WE-REAL Consulting
Written by :Yingrak Phuathavornskul (Baipor), Accounting Major, 4th year.
KPMG’s U-REAL case competition has been more than just a business case challenge but it has been an eye-opening, growth-seeking, and an innovation-stimulating journey to all of us. This experience has made us grow in a variety of skills from soft communication skills to hard analytical skills. We would like to give a special thank you to KPMG Thailand for giving us the opportunity to push our creativity and analytical skills to the max. Thank you to our KPMG mentors: Mr.Touchanon Phongkunawut and Ms. Tinyada Kongsin for always giving us constructive feedback and encouragement throughout the competition! Last but not least, a special thank you to our advisor Dr. Jomsurang Ruangprapun for enhancing our technical skills and incorporating new technological knowledge to advise our team. This will mark us an unforgettable journey!
Advisor name: Dr. Jomsurang Ruangprapun
The team is composed of four students:
- Ms. Yingrak Phuathavornskul, 4th year, Accounting major, Faculty of Commerce and Accountancy.
- Ms. Kotchakorn Tansakul, 4th year, Accounting major, Faculty of Commerce and Accountancy.
- Ms. Pongpol Anuntasilpa, 4th year, Accounting major, Faculty of Commerce and Accountancy.
- Mr. Kan Kunnawat, 4th year, Faculty of Engineering.
Reward: Honorable Mention
Team Name: Last Minute Consulting
Written by: Naphat Jantaranukul, 3rd year, Finance major
Our team, Last Minute Consulting, was awarded the Honorable Mention in KPMG's U-REAL season IV business cases competition. In the first round, we had to propose a solution to transform Thailand with digital. In the final round, we had a chance to use the ideation and innovation to support either Client, People, or Public Trust. We chose the topic “Public Trust” which focuses on building an ethical and strong organization.
We would like to take this opportunity to thank KPMG for giving all of us a chance to propose innovative solutions and special thanks to our mentors, advisors, and colleagues.
We would like to take this opportunity to thank KPMG for giving all of us a chance to propose innovative solutions and special thanks to our mentors, advisors, and colleagues.
Advisor name: Asst. Prof. Anirut Pisedtasalasai, Ph.D.
The team is composed of four students:
- Mr. Naphat Jantaranukul, 3rd year, Financial Analysis and Investment major, Faculty of Commerce and Accountancy.
- Mr. Praphawin Tetanonsakul, 3rd year, Financial Analysis and Investment major, Faculty of Commerce and Accountancy.
- Mr. Bhumirapee Autayakool, 3rd year, Financial Analysis and Investment major, Faculty of Commerce and Accountancy.
- Mr. Soravis Tangthavonsiriku, 3rd year, Mechanical Engineering, Faculty of Engineering.
|
Instructor
|
Course Name
|
| Prof. Dr. Paul Thirakhupt | :: TAXATION |
| Assoc. Prof. Visarut Sribunnak, Ph.D. | :: ANA FIN REPORTS |
| Dr. Andrew Charles Stotz | :: ETH FIN PROF |
| Dr. Dangjaithawin Anantachai | :: MKT RESEARCH |
|
Dr. Oliver Johannes Gottschall
|
:: BUS STRATEGY
:: CI INTL BUS MGT
|
| Mr. Aek Tantisattamo | :: TAXATION LAW |
| Mr. Dolchai Boonyaratavej | :: BRAND BUILD DEV |
| Miss Kawisara Phathanacharoen | :: INT BRAND MKT COMM |
| Mr. Nadim Xavier Salhani | :: MKTG PLAN CONTROL |
| Mr. Pisit Jeungpraditphan | :: ANA FIN REPORTS |
| Miss Preeyaporn Jareonlarp | :: MKTG PLAN CONTROL |
| Miss Sirinattha Techasiriwan | :: PRIN EQ ANAL |
| Mr. Thawatchai Phrueksrisakun | :: USING SPREAD BUS |
| Mr. Wiriya Patchrakhun | :: ENTERPRISE RESOURCES PLAN |
| :: INT BRAND MKT COMM |
| Student ID | Advisors | Phone | Office | ||
| 6848002626 - 6848050726 | Assoc. Prof. Somchanok Passakornjaras, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5942 | 1st floor, Jaiyossombati Building 1, Office of Student Affairs | |
| 6848051326 - 6848096626 | Assoc. Prof. Siri-on Setamanit, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5949 | 5th floor, MBA Office, Building 8 | |
| 6848097226 - 6848144026 | Asst. Prof. Nat Kulvanit, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5660 | 8th floor, Mahit Building, Department of Statistic | |
| 6848145726 - 6848191526 | Asst. Prof. Ratirath Na Songkhla | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5794 | 1st floor, Jaiyossombati Building 1, Department of Marketing | |
| 6848192126 - 6848238426 | Ajarn Min Suk Lee, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5675 | 10th floor, Mahit Building, Department of Banking and Finance | |
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| Student ID | Advisors | Phone | Office | ||
| 674 80019 26 - 674 80478 26 | Assoc. Prof. Mongkolchai Wiriyapinit, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5707 | 3nd floor, Jaiyossombati Building 2 | |
| 674 80484 26 - 674 80942 26 | Asst. Prof. Jananya Sthienchoak, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5631 | 12th floor, Mahit Building, Department of Banking and Finance | |
| 674 80959 26 - 674 81410 26 | Assoc. Prof. Anirut Pisedtasalasai, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5629 | 12th floor, Mahit Building, Department of Banking and Finance | |
| 674 81427 26 - 674 81886 26 | Asst. Prof. Panitharn Juntongjin, DBA. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5946 | 2nd floor, MBM Office, Jaiyossombati Building 3 | |
| 674 81892 26 - 674 82348 26 | Ajarn Sawitree Boonpatcharanon, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5666 | 8th floor, Mahit Building, Department of Statistic | |
| Student ID | Advisors | Phone | Office | ||
| 664 80018 26 - 664 80368 26 | Assoc. Prof. Chackrit Duangphastra, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5738 | 4th floor, BBA Office, Building 8 | |
| 664 80374 26 - 664 80723 26 | Assoc. Prof. Kanis Saengchote, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5682 | 10th floor, Mahit Building, Department of Banking and Finance | |
| 664 80730 26 - 664 81083 26 | Asst. Prof. Tim Noparumpa, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5963 | 3rd floor, Jaiyossombati Building 2 | |
| 664 81090 26 - 664 81449 26 | Asst. Prof. Roongkiat Ratanabanchuen, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5824 | 3rd floor, Jaiyossombati Building 2 | |
| 664 81455 26 - 664 81804 26 | Asst. Prof. Nuttirudee Charoenruk, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5663 | 8th floor, Mahit Building, Department of Statistic | |
| 664 81810 26 - 664 82164 26 | Asst. Prof. Narapong Srivisal, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5622 | 10th floor, Mahit Building, Department of Banking and Finance | |
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| Student ID | Advisors | Phone | Office | ||
| 654 80017 26 - 654 80447 26 | Assoc. Prof. Thitivadee Chaiyawat, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5659 | 8th floor, Mahit Building, Department of Statistic | |
| 654 80453 26 - 654 80883 26 | Assoc. Prof. Sira Suchintabandid, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5673 | 10th floor, Mahit Building, Department of Banking and Finance | |
| 654 80890 26 - 654 81322 26 | Asst. Prof. Ake Pattaratanakun, Ph.D. (Cantab) | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5835 | 1st floor, Jaiyossombati Building 1, Department of Marketing | |
| 654 81339 26 - 654 81769 26 | Asst. Prof. Kavin Asavanant, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5824 | 3rd floor, Jaiyossombati Building 2 | |
| 654 81775 26 - 654 82192 26 | Asst. Prof. Pattharin Tangwaragorn, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-6135 | 2nd floor, Jaiyossombati Building 2 | |
| Student ID | Advisors | Phone | Office | ||
| 644 80016 26 - 644 80400 26 | Assoc. Prof. Somchanok Passakornjaras, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5942 | 1st floor, Jaiyossombati Building 1, Office of Student Affairs | |
| 644 80417 26 - 644 80801 26 | Assoc. Prof. Siri-on Setamanit, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5949 | 5th floor, MBA Office, Building 8 | |
| 644 80818 26 - 644 81206 26 | Asst. Prof. Nat Kulvanit, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5660 | 8th floor, Mahit Building, Department of Statistic | |
| 644 81212 26 - 644 81607 26 | Ajarn Thiraput Pitichat, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-6116 | 4th floor, Department of Commerce, Building 8 | |
| 644 81613 26 - 644 82018 26 | Ajarn Min Suk Lee, Ph.D. | This email address is being protected from spambots. You need JavaScript enabled to view it. | 02-218-5675 | 10th floor, Mahit Building, Department of Banking and Finance | |
BBA Chula won first runner-up of "The John Molson Competition 2020, Undergraduate Case Event (JMUCC), Canada
Mar 09 2020
Written by : Ms. Nattaya Sithisarankul (Sandy), IB major, 4th year.
On the week of 23-29 February 2020, A(Y)CE Consulting won the first runner-up title at the 12th edition of Concordia University’s John Molson Undergraduate Case Competition (JMUCC).
The team competed against other 27 leading universities from around the world, such as University of Toronto, the Hong Kong University of Science and Technology, University of New South Wales, and University of Pennsylvania. The competition is organized in 2 parts: round-robin (three 3-hour cases) and one 24-hour case. The 3-hour cases allowed only 2 computer laptops and prohibited the use of premade templates and the internet, while the 24-hour case that featured Walmart Canada was interactive with 3 challenges given to each team at unannounced time intervals to complicate the case cracking and simulate the dynamic business world.
In the preliminary round, A(Y)CE Consulting ranked first in its division against HEC Montreal, University of the Isthmus, and University of Toronto, and could proceed to the final round where the team presented their bold and creative solution to Walmart’s executives and finished as the 2nd Place.
The team would like to express their sincerest gratitude and appreciation to the BBA International Program for providing the valuable opportunity and Case Club Chulalongkorn for the endless support and trainings. The team would also like to thank their advisor, Dr. Tim Noparumpa, for supporting them both prior to and during the competition.
Below are the thoughts of our members:
“JMUCC is, no doubt, one of the toughest case competitions in the world. As we met 27 teams and cracked 4 cases in only one week, the competition really shaped me to be a better person both professionally and personally. Thank you, Aj Tim, for supporting and being the coolest advisor. We can feel your determination and excitement from our day 1. Thank you, Sandy, Bo, and Nan, for the amazing ups and downs that we shared together. It has been a pleasure spending time practicing and laughing with all of you.
Lastly, I would like to thank BBA Chula, for this unforgettable opportunity. I am glad that JMUCC is my last case competition in my university life.” – Mr. Pakorn Chavanalikikorn (Peng), Finance, 4th year.
“Going through such a challenging competition, like JMUCC, would not have been possible without my diligent and super fun teammates. I want to sincerely thank them for supporting one another and keeping on learning and improving together despite all the challenges we had been through during the past months. I would also like to thank aj.Tim who is greatly invested in our development and success, your support meant the world for us. Thank you, BBA Case Club members and BBA Chula staff, your continuous support made our achievement possible, and I wish it is something even more celebrated than our success itself. JMUCC, to me, is not only my last and most rewarding competition, but a tangible proof that the learning curve is endless. And I am grateful for all the learning opportunities I have received here at BBA Chula.” – Ms. Nattaya Sithisarankul (Sandy), Internaional Business, 4th year.
“It has been an honor representing Chulalongkorn University in an international competition, and I could not express how grateful I am for such opportunity. Being in a supportive team, I had learnt so much and gained so many amazing memories. I’m very thankful for my team members - p’Sandy, p’Peng, and n’Nan - who help bring out the best in me and push me to do the best I can. And we could not have come this far without the help of our advisor, aj. Tim, who has guided us since the beginning. Lastly, I would like to thank BBA case club, alumni, seniors and fellow club members for giving me this once-in-a-lifetime opportunity. JMUCC will always be one of the most memorable experiences in my university life.” - Ms. Papada Manotaya (Bo), Finance, 3rd year.
“As the only 2nd year member of the team, I could not explain how fortunate I am to be part of this amazing journey and to be able to represent Chulalongkorn University in such a prestigious case competition. I would like to say thank you to all my team members, P’Peng, P’Sandy, and P’Bo, for your hard work and contribution to our team. With our ambitious goal of bringing back the trophy to the university, we have pushed ourselves beyond our limits by accepting new challenges and learning from our mistakes. This success is no coincidence but instead a result of our dedication, passion, and synergy as a team. Also, I would like to show my appreciation to our beloved advisor, Ajarn Tim, for his valuable advice and dedication to our team. I am very grateful for your trust and support, which have shaped me to become stronger and wiser in every aspect. Lastly, I would like to say thank you to all seniors, alumni, and BBA case club members for their kind support throughout our journey. We could not come this far without your help.” - Ms. Arpanan Chantree (Nan), Accounting, 2nd year.
The competition results are as follows:
- 1st Place: University of South Carolina, the USA
- 2nd Place: Chulalongkorn University, Thailand
- 3rd Place: University of Pennsylvania, the USA
- 4th Place: Nanyang Technological University, Singapore
- 5th Place: Maastricht University, Germany
- 6th Place: Queensland University of Technology, Australia
- 7th Place: University of New South Wales, Australia
