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On 19-25 December 2019, BBA Rural Project 13 was organized in Lampang at Baan Mae How School, Hang Chat District, Lampang Province. 
 
Written by: Jirath Darnudom, BBA#22
 
Being camp coordinator throughout the end-to-end 1-year timeline, I learnt two key aspects. First and most importantly, I’ve understood the components required for stakeholder management. Being able to simultaneously meet the needs of numerous parties is crucial in effective execution, for instance, learning contribution amongst BBA students alongside enhancement of the community’s well-being. This also relates to compromization of opposing values and their consequences. Secondly, I realized that influencing others positively can amplify the effect for a larger group of people, which is more effective. During camp, numerous values were imposed and frequently reminded. Many participants internalized them and transferred such good deeds to the as well as their fellow camp members. Seeing this happen from the perspective of the staff head truly fulfilled my ambitions for the camp. Last but not least, I have to put forward that all would not be possible without my teammates, having gone through countless ups and downs together. I am extremely proud of them and could not have asked for more, except for the chance to collaborate again in the future. Thank you, Rural Family.
 
 
Written by: Marvin Intarakumthornchai, BBA#22
 
My final year as BBA Rural Project staff was filled with many challenging times as well as very rewarding moments. Being the camp coordinator, I had to take care of all the initiatives within the camp. This made me see all the different changes and impact we were making for the local community and school. This ranged from seeing a very old kindergarten building being renovated into a newly build and fully painted structure, as well as seeing the development of the children at the school and the smiles on their faces as they engage in the activities we have prepared. This was truly a life-changing experience for me as well as for all the other staffs and volunteers involved in this project where we continually learnt of the importance and value of being a ‘giver’ throughout the entirety of the camp. From this point I would like to see how BBA rural project continues to deliver impact to communities in Thailand and how it will keep on growing along with the people inside.
 
 
Written by: Supassorn Wangpanichkul, BBA# 23
 
Rural is a seven days camp that aims to bring help and support to rural communities in Thailand. This year’s rural project was held in Baan Mae How school and community. During the period of seven days, we set out to build a new kindergarten classroom as the old one is often flooded in the monsoon season as well as painting the community daycare’s walls. We also got opportunities to learn more about northern tradition and way of life and lead elementary students in activities that help boost inspiration and soft skills such as teamwork.
 
Last year, I learned about what it’s like to be a giver. To step out of the competitive business world where things are often driven by personal gains or benefits, and try to do something for other people without anything in return. I learned how simple ‘giving’ can be and how it can come in many forms whether by putting your effort into something even though you’re not good at it like construction, by cooking and taking care of people who’ve been hard at work, or just by being present and listening to other people’s point of view. This year, what I learned further as a staff member was how good it felt to be able to help guide other people learn and realize the same truth I did in the past as a volunteer during my previous year.
 
 
  

  


 
   
 
   
 
   
 

19-25 December 2018, a community development camp named 'BBA Rural Project' had been held at Ban Nong Hae Nong lek School, Na Chueak District, Maha Sarakham Province.
 

Written by: Marvin Intarakumthornchai, BBA#22

As the camp reaches its twelfth rendition, we continually try to communicate our core values of creating impact for the local community and empowering our students. This year, our main construction project was to build a library for the students through the help of our staff and volunteers, along with the assistance of the local community. We also coordinated a variety of activities for the students, where I was part of the education staff team.

The emphasis this year for the education team was on teaching life skills along with building a strong ethical values. I have to say that I am very proud of our team members as well as volunteers where we were able to help communicate these values and skills to the children and at the same time, gain learning through this experience for ourselves. I am very happy overall with the impact that we were able to make as well as the lessons that we have all garnered through these experiences and I definitely have to thank everyone involved for making this possible including the staff team, the volunteers and most importantly the school and local community.
 
Written by : Ingkharat Semargern, BBA 21
 
BBA rural project is a community-service retreat for selected students to develop themselves with underprivileged people living in the rural area. As a coordinator of this camp, I’ve developed various skills, improve my weaknesses and learn how to deal with problems. The most important thing that I focus on is giving, not only for the community but also for students as well. By giving to others, doing your best effort, eventually you will receive something back, it may not come in physical form but it can bring joy as a giver. This year we have built a community library for the school for local students to enjoy and improve their learning skills. We have maximized the donation to support this library as well as the necessary facilities for this school. I personally would like to thanks everyone for the support and opportunities for creating this year BBA Rural Project, we have created a warm family among students and the community. 
 
 
Written by : Nattaya Sithisarankul, BBA21
 
It has been over twelve years that BBA Rural Project is organized to help Thai rural schools constructing the buildings they need and to help the communities by donating and teaching through activities. The community’s seven days of warm welcome taught all of us a lifetime lesson of giving. Rural Project inspires us to give and share whatever we have and however we can, from building the library to teaching the children or to even the smallest things of making someone happy and be able to smile; and these acts of kindness can extend much beyond Rural Project itself. It also reminds us of how incredibly lucky and full of opportunities  we BBA students have and how important it is for us to give back and pay forward to everyone around us. Towards the end of the camp, we were delighted to build the school’s new library that would for years and decades allow the children to play and learn.
 
Being a part of the organizing team also taught me several lessons of trust, passion, and teamwork. Without even a single one of Rural Project organizing staff, the project would not have been fulfilling to both the local community and the attending BBA students. I would like to take this opportunity to thank all of my hardworking and passionate friends for sharing with me countless memories and growing together along the journey. BBA Rural Project will always hold a special place in my heart, and I know in yours as well.
 

   

   

   

 
 
 

Congratulations to our students from #BBACU in the 3 teams who won an Outstanding Award and 2 Honorable Mentions from the KPMG U-REAL Season 4 business case competition on August 7, 2020. Special thanks to the advisors of the teams: Asst. Prof. Dr. Anirut Pisedtasalasai, Ajarn Dr. Jomsurang Ruangprapun, and Asst. Prof. Dr. Sansakrit Vichitlekarn.

#KPMGUReal
#ChulalongkornBusinessSchool
#BBAchula #cbsChula


 

 


Reward: Outstanding Award “Client” Category 
Team Name: Thailand Digital Reformist 

 
Written by:  Sarin Sirichaisakul, 3rd year, Accounting major
 
Our team was awarded for participating in KPMG's U-REAL season IV business cases competition in the “Client” category. Through our journey, we had a chance to purpose a solution to transform Thailand with digital. For the final round, we were asked to use the ideation and innovation to support the topic, including Client, People, and Public Trust. We chose to proceed with formulating a creative solution for sustainable business growth in Thailand’s Eastern Economic Corridor (EEC) which belongs to the client category.
The evaluation criteria included idea & innovation, technology enablement, specificality, practicality and sustainability.
We would like to take this opportunity to thank you KPMG for giving us a chance to participate and innovate creative solutions. Also, special thanks to our advisor and mentors for supporting us and giving useful consultations along the way.

Advisor name: Asst. Prof. Sansakrit Vichitlekarn, Ph.D.
 
The team is composed of third students:
  1. Mr. Than Pansin, 4th year, Marketing major, Faculty of Commerce and Accountancy.
  2. Ms. Sarin Sirichaisakul, 3rd year, Accounting major, Faculty of Commerce and Accountancy.
  3. Ms. Salisa Tangadulrat , 3rd year, Accounting major, Faculty of Commerce and Accountancy.



 

Reward: Honorable Mention “People” Category
Team Name: WE-REAL Consulting 

 

Written by :Yingrak Phuathavornskul (Baipor), Accounting Major, 4th year. 
 

KPMG’s U-REAL case competition has been more than just a business case challenge but it has been an eye-opening, growth-seeking, and an innovation-stimulating journey to all of us. This experience has made us grow in a variety of skills from soft communication skills to hard analytical skills. We would like to give a special thank you to KPMG Thailand for giving us the opportunity to push our creativity and analytical skills to the max. Thank you to our KPMG mentors: Mr.Touchanon Phongkunawut and Ms. Tinyada Kongsin for always giving us constructive feedback and encouragement throughout the competition! Last but not least, a special thank you to our advisor Dr. Jomsurang Ruangprapun for enhancing our technical skills and incorporating new technological knowledge to advise our team. This will mark us an unforgettable journey! 


Advisor name: Dr. Jomsurang Ruangprapun
 

The team is composed of four students:

  1. Ms. Yingrak Phuathavornskul, 4th year, Accounting major, Faculty of Commerce and Accountancy.
  2. Ms. Kotchakorn Tansakul, 4th year, Accounting major, Faculty of Commerce and Accountancy.
  3. Ms. Pongpol Anuntasilpa, 4th year, Accounting major, Faculty of Commerce and Accountancy.
  4. Mr. Kan Kunnawat, 4th year, Faculty of Engineering.


 



Reward: Honorable Mention
Team Name: Last Minute Consulting

 
Written by: Naphat Jantaranukul, 3rd year, Finance major
 
Our team, Last Minute Consulting, was awarded the Honorable Mention in KPMG's U-REAL season IV business cases competition. In the first round, we had to propose a solution to transform Thailand with digital. In the final round, we had a chance to use the ideation and innovation to support either Client, People, or Public Trust. We chose the topic “Public Trust” which focuses on building an ethical and strong organization.

We would like to take this opportunity to thank KPMG for giving all of us a chance to propose innovative solutions and special thanks to our mentors, advisors, and colleagues.


Advisor name: Asst. Prof. Anirut Pisedtasalasai, Ph.D.

The team is composed of four students:

  1. Mr. Naphat Jantaranukul, 3rd year, Financial Analysis and Investment major, Faculty of Commerce and Accountancy.
  2. Mr. Praphawin Tetanonsakul, 3rd year, Financial Analysis and Investment major, Faculty of Commerce and Accountancy.
  3. Mr. Bhumirapee Autayakool, 3rd year, Financial Analysis and Investment major, Faculty of Commerce and Accountancy.
  4. Mr. Soravis Tangthavonsiriku, 3rd year, Mechanical Engineering, Faculty of Engineering.

 
 
 
Instructor 
Course Name
 Prof. Dr. Paul Thirakhupt :: TAXATION
 Assoc. Prof. Visarut Sribunnak, Ph.D. :: ANA FIN REPORTS
 Dr. Andrew Charles Stotz :: ETH FIN PROF
 Dr. Dangjaithawin Anantachai :: MKT RESEARCH
 Dr. Oliver Johannes Gottschall
 
:: BUS STRATEGY
:: CI INTL BUS MGT
 Mr. Aek Tantisattamo :: TAXATION LAW
 Mr. Dolchai Boonyaratavej :: BRAND BUILD DEV
 Miss Kawisara Phathanacharoen :: INT BRAND MKT COMM
 Mr. Nadim Xavier Salhani :: MKTG PLAN CONTROL
 Mr. Pisit Jeungpraditphan :: ANA FIN REPORTS
 Miss Preeyaporn Jareonlarp :: MKTG PLAN CONTROL
 Miss Sirinattha Techasiriwan :: PRIN EQ ANAL
 Mr. Thawatchai Phrueksrisakun :: USING SPREAD BUS
 Mr. Wiriya Patchrakhun :: ENTERPRISE RESOURCES PLAN

:: INT BRAND MKT COMM